[Edaily Reporter SOYEON KIM ] Ahead of the opening of IFA 2026, Europe’s largest consumer electronics trade show taking place in Berlin, Germany, SamsungElectronics will operate an exhibition booth at “Humboldt Carre” from the 2nd to the 6th (local time). The theme is “Your Companion to AI Living.”
At this exhibition, SamsungElectronics is focusing on presenting a warm, human-centered AI lifestyle that goes beyond the mere convenience of technology to thoughtfully address people’s daily lives and needs.
Visitorslisten to a presentation aboutSamsungElectronics’OLED TVsat the SamsungElectronics exhibition hall during“IFA 2026” in Berlin,Germany.(Photo: SamsungElectronics)Visitors try out games on SamsungElectronics’ OLED “gaming monitors” at the SamsungElectronics exhibition hall during “IFA 2026” in Berlin, Germany. (Photo: SamsungElectronics)Visitors are listening to a presentation on SamsungElectronics’“Bespoke AI Family HubRefrigerator”at the SamsungElectronics exhibition hall during“IFA 2026”in Berlin, Germany. (Photo: SamsungElectronics)Visitors are listening to a presentation on SamsungElectronics’ “Bespoke AI Washing Machine” at the SamsungElectronics exhibition hall during “IFA 2026” in Berlin, Germany. (Photo courtesy of SamsungElectronics)Visitors are listening to a presentation on SamsungElectronics’ “Galaxy Z Fold 8 Ultra” at the Samsung exhibition hall during “IFA 2026” in Berlin, Germany. (Photo courtesy of SamsungElectronics)
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