[Edaily Reporter Kim Hyung-il ] #ADforus Co., Ltd. announced on the 10th that it is expanding into a new business area with an ad optimization service designed to address the generative AI search environment.

To this end, ADforus Co., Ltd. has officially launched “ILLIGEO,” a Generative Engine Optimization (GEO) and AI Optimization (AIO) service, through its affiliate Illiad.

Unlike traditional search engine optimization (SEO), which merely aims to improve a site’s ranking in search results, GEO and AIO optimize a website’s structure so that generative AI can accurately recognize the site and its content when using that information to generate responses. The service is tailored to generative AI-based search environments such as ChatGPT, Gemini, and Naver AI Briefing.

Illiad first assesses whether an advertiser’s website and content are structured appropriately for AI search environments, then provides step-by-step support—including designing key questions, structuring content, improving landing pages, and conducting search and AI tests.

With the recent proliferation of generative AI-based search services, the channels through which users access information are expanding beyond traditional portals, social media, and apps to include AI-powered response environments. The company explains that as AI increasingly summarizes web information and cites sources, there is growing demand for GEO and AIO services to ensure advertisers’ content is properly recognized during the AI search process.

ADforus Co., Ltd. plans to expand its business scope by integrating this service with its existing advertising data platform. The company aims to broaden its scope from advertising operations centered on mobile and media placements to AI search optimization, and to enhance its operational framework—which spans from advertising data analysis to content optimization, landing page improvements, and conversion performance management.

ADforus Co., Ltd. official stated, “With the widespread adoption of generative AI search, how advertisers’ content is interpreted and connected within a given context has become a critical criterion for ad operations,” adding, “By integrating the GEO·AIO service with our existing AI advertising data platform and operational capabilities, we will develop a new business model capable of boosting advertisers’ search traffic and conversion performance, thereby accelerating our earnings growth.”

Meanwhile, ADforus Co., Ltd. is continuing its shareholder return policy alongside its earnings growth. Since going public, the company has recorded revenue growth for four consecutive quarters through the second quarter of this year and has maintained a profitable track record. Following its decision late last year, the company recently decided to repurchase 3 billion won worth of its own shares.