[Edaily Reporter Kwon Oh Seok ] Global IP content company SAMG ENTERTAINMENT CO.,LTD(419530)(SAMG Entertainment) announced on the 28th that its 3D robot animation “Metal Cardbot W” began full-scale broadcasts across China on the 24th.

“Metal Cardbot W” is the third season of the Metal Cardbot series and was simultaneously released on major local children’s TV channels, such as Jinying Cartoon, as well as major OTT platforms including Youku, Tencent, iQIYI, and Mango TV. This mecha animation, which combines action battles, card collecting, and robot transformations, has solidified its local presence since its entry into the Chinese market with Season 1 in 2023, followed by the consecutive releases of Season 2, “Metal Cardbot S,” Parts 1 and 2. This season will also be broadcast in two parts, with Part 2 set to premiere next January.
Viewership metrics in China continue to rise. Season 2, Part 2, released last August, achieved the No. 1 spot in real-time viewership on Jinying Cartoon and major OTT platforms. Cumulative views on new media platforms have surpassed 500 million, and on Taobao, it ranked first among robot-related search terms based on brand keywords—excluding the generic term “robot.”
The content’s popularity is directly translating into success for the toy business. SAMG ENTERTAINMENT CO.,LTD has been supplying toys in sync with the broadcast schedule through direct sales via its Guangzhou subsidiary and collaborations with local partners such as Gyeonggi Hwaye. As a result, toy sales in China increased by approximately 36.7% year-over-year as of 2025.
The series is also setting new records in the domestic market. Season 1 recorded a peak viewership rating of 3.03% among boys aged 4–7 nationwide, and Season 2 broke its own record by rising to 6.195%. Season 3, “Metal Cardbot W,” which premiered on EBS1 in December 2025, also demonstrated high interest by achieving a target viewership rating of 16.4%. It is widely acknowledged that the enhanced relationships and emotional depth between characters—which improved the story’s overall quality—along with a toy lineup featuring sophisticated mechanical designs, have helped expand the fanbase to include adult fans and “kidults.”
SAMG ENTERTAINMENT CO.,LTD emphasized, “With our proprietary IP at the core, we are simultaneously expanding content broadcasts and product sales in the global market.” The official added, “As we continue to enjoy back-to-back hits in China—first with ‘Catch! Tiniping’ and now with ‘Metal Cardbot’—we will actively leverage our established IP business value chain, including local distribution networks and business partnerships, to further boost our global market share.”