[E-Daily Reporter YU JIN-HEE ] Digital marketing specialist Wise birds Inc.(273060)is expanding its influence in the global marketing market. Wise birds Inc. announced on the 29th that it has been certified as a “Premier Agency”—the highest tier—in TikTok’s Marketing Partners (TMP) program.

TikTok recently overhauled its global partner program, which had previously operated under a single-tier system. It has been restructured into a two-tier system consisting of a “General Tier” that broadens participation and a “Premier Tier” for top-tier partners who have achieved remarkable results on the platform.

The newly introduced Premier certification badge is granted exclusively to the top 10% of elite agencies that have demonstrated operational performance above a certain threshold and precise optimization capabilities. Wise birds Inc. successfully earned this top-tier designation in recognition of its platform expertise and outstanding campaign performance.

Since becoming the first Korean marketing agency to be named a TMP partner in 2025, Wise birds Inc. has solidified its position by spearheading overseas TikTok campaigns for leading Korean conglomerates and game companies, with K-Beauty at the forefront. It is widely acknowledged that the agency’s massive operational portfolio, coupled with its ability to design sophisticated campaigns optimized for short-form media and execute them with precision, served as key factors in its selection as a top-tier partner.

In particular, its content production infrastructure—integrated with artificial intelligence (AI) technology—has bolstered its competitive edge. Wise birds Inc. has established an “AI Studio” that houses in-house professional video production capabilities and is actively deploying its proprietary creative solution, “Ad-Visor,” across the entire advertising planning and production process. By integrating AI across the entire marketing lifecycle—from branding campaigns aimed at increasing brand awareness to performance marketing designed to drive purchase conversions—the company has established a system that rapidly and precisely delivers high-efficiency ad creatives tailored to the characteristics of platform users.

At the same time, the company is accelerating its expansion into the commerce sector, led by a dedicated in-house Retail Media Network (RMN) team. By systematizing its consulting services and operational know-how for TikTok Shop—which is experiencing rapid growth, particularly in the North American and Southeast Asian markets—the company is broadening its reach into global e-commerce marketing.

Building on the strengthened partnership resulting from this Premier Agency designation, the company plans to provide one-stop support for the entire closed-loop shopping ecosystem—encompassing not only media placement but also product sales and payments.

Choi Ho-jun, co-CEO of Wise birds Inc., emphasized, “Being selected as a top-tier ‘Premier Agency’ after meeting TikTok’s strict performance metrics and evaluation criteria is a significant achievement,” adding, “This is external validation of Wise birds Inc.’s unparalleled media buying expertise, proven creative production system, and operational track record of maximizing advertisers’ return on investment.”

He continued, “As a Premier Partner, we will leverage our technological capabilities and infrastructure to offer advertisers a next-level TikTok marketing experience,” adding, “We will spare no effort in providing comprehensive support so that companies can work closely with global TikTok users and achieve tangible business growth.”