[Edaily Starin KIM HYUNSIK Reporter] “K-Pop Hot Talk” is a weekly column that highlights memorable quotes gathered while covering the K-pop scene. <Editor’s Note>

◇“In a situation where you don’t know how the times will change, flexibility is key.”
This remark was made by Jeong Byeong-gi, CEO of Mode House—who produced the girl group Triple S and the boy group Identity—during a recent interview with E-Daily while discussing the strengths of both groups.
CEO Jeong is a veteran producer who has worked at JYP Entertainment, Woollim Entertainment, Blockberry Creative, and Sony Music, among others. Since founding Mode House in December 2021, he has been taking on new challenges by emphasizing a management style that sets his groups apart from existing K-pop groups.
Prime examples of this are Triple S and Identity, both planned as 24-member groups. Triple S has revealed all 24 members, while Identity has so far introduced 20 members. Both groups share the common feature of utilizing a “dimension” (unit) system, where they perform in various member combinations.
CEO Jeong cited SPA (manufacturing and retail integrated) fashion brands as an example while explaining the advantages of this approach. “SPA brands have transformed the traditional apparel market by quickly adapting to changing trends and seasons,” he explained, adding, “That is the approach we aim to follow.”
He continued, “Even if a concept established during the initial planning phase was successful at the time, it may no longer align with current trends as time passes,” emphasizing, “Even when we don’t know how the times will change, the ‘Dimension’ system—which allows for activities with various member combinations—enables us to respond flexibly to such changes.”

Another distinctive feature of Triple S and Identity is their fan-participation system. Mode House incorporates the results of “Gravity”—a voting system conducted through its proprietary app “Cosmo”—into decisions such as the composition of the group’s lineups and the selection of title tracks. This allows fans to directly participate in determining the direction of the group’s activities.
CEO Jeong stated, “While there have been cases where fans participated in specific events, there was no agency anywhere in the world that operated based on a fan-participation system,” adding, “As we’ve walked a path no one else has taken, we’ve experienced trial and error, but we’ve also gained valuable know-how.”
He continued, “Having accumulated a wealth of examples and know-how, we’ve gained the confidence to present even more fun and sophisticated fan-participation events over the next five to ten years,” emphasizing, “We don’t want to stop at simply conducting votes; we want to use this as a process through which fans help shape the group’s identity together.”