[Edaily Reporter LEE SEON-WOO ] AI-converged content company “AI Art” (CEO Kim Sun-hwa) and business development consulting firm “T-Ground” (CEO Oh Je-wook) are jointly expanding their AI idol and virtual human content businesses. The two companies recently signed an agreement to jointly pursue the AI-based global creative project “NEXMUSE” and the AI virtual human business.
NEXMUSE is an AI content project that combines various creative elements—such as music, video, and storytelling—based on AI idol characters. The project aims to go beyond discovering emerging creators through AI technology to connect high-quality content with official music releases, artist debuts, and intellectual property (IP) business ventures.

In September, the company also launched the “Global AI Music Video Contest.” Running through December 28, the contest invites participants to select one of 24 AI characters and submit a music video created using their own original music and story. There are no restrictions on music genre, and a total of 32 winners will receive prize money totaling 21 million won.
The contest also offers opportunities for official music releases, copyright registration, and a formal debut through the production of an AI idol album. Winning entries will be selected based not only on creativity and quality but also on public response and evaluations. An AI Art representative explained, “We plan to explore various follow-up business models to ensure that outstanding creators and content can continue to be commercialized even after the contest concludes.”
This collaboration is characterized by its comprehensive scope, encompassing the entire business spectrum—from content production using AI technology to IP development, distribution, and revenue generation. In addition to the NexMuse contest, AI Art plans to establish a production system for AI virtual human content. T-Ground will drive commercialization efforts, including developing NexMuse’s revenue model, securing advertising and sponsorships, facilitating brand collaborations, and distributing content. Both companies plan to expand partnerships with domestic and international companies, brands, and platforms, and pursue entry into the global market.
An AI Art representative stated, “Our goal is to discover emerging creators who utilize AI technology through NexMuse and to create a new creative ecosystem that combines AI virtual humans with music and video content,” adding, “Through our collaboration with T-Ground, we plan to expand our business scope beyond technology and creativity to include practical commercialization and market expansion.”
Meanwhile, AI Art and T-Ground will participate in “2026 Content Universe Korea,” taking place on the 16th and 17th at the Goyang Flower Exhibition Hall in Ilsan Lake Park, Goyang, Gyeonggi Province, where they plan to promote their joint ventures—including NexMuse—to domestic and international content industry professionals.