[Edaily Reporter KYUNG GYEYOUNG ] Shinsegae Co.,Ltd announced on the 18th that it will hold “SSG Day” from the 30th through the 8th of next month.

Now in its seventh year, “SSG Day” will be held under the catchphrase “Korea’s Signature Sale.” E-MART Co., Ltd.(139480)·#Eighteen major affiliates of the Shinsegae Co.,Ltd., including Shinsegae Department Store, will participate to offer products that customers want and need at unprecedented prices.

Ahead of Ssuk Day, Shinsegae Co.,Ltd will unveil an advertising campaign on the 19th. The campaign’s core message features the unconventional, reverse-thinking slogan “Please Don’t Come,” signaling that Ssuk Day will offer unprecedented benefits.

Notably, for this Ssuk Day, E-MART Co., Ltd. will run promotions for the entire ten days of the event. Trader’s, E-Mart Everyday, and Nobland International Inc. will also sell special-price items for up to ten days, aiming to ease the burden on customers increasingly concerned about high prices.

Shinsegae Co.,Ltd. will showcase 16 “Master Signature” discount items at Ssuk Day, some of which have been in preparation for as long as a year. Featured items include E-MART Co.,Ltd.’s “Half-Price Hanwoo” and the “Glen Allankey 16-Year Korea Exclusive Limited Edition” (199,800 won). Shinsegae Co.,Ltd. will release the “Shaffer Founders’ Pass”—a limited-edition line from Shaffer, a symbol of cult wines from Napa Valley, California, and the first such release since the winery’s founding—for 99,000 won during Ssuk Day.

Shinsegae Co.,Ltd has organized a special promotion offering the entry-level Adidas “Galaxy Run” running shoes at the lowest price. At The Chosun Hotel & Resorts, customers can purchase items from “The Chosun Hotel D’Puter Collection” at a 30% discount during Ssuk Day.

Large-scale clearance sales will also take place. Shinsegae Co.,Ltd is holding an online clearance sale featuring the year’s biggest discounts on Nike and Adidas products. Shinsegae Live Shopping and SHINSEGAE INTERNATIONAL are offering discounts of up to 70% on popular fashion and beauty items. Shinsegae Co.,Ltd. is offering up to 70% off global beauty, fashion, and spirits products, while Shinsegae Casa is offering up to 50% off fabric sofas, leather beds, and more.

Shinsegae Co.,Ltd is organizing a pre-event ahead of the main Ssuk Day event. Until the event begins on the 30th, customers can participate in the “Master Signature 369 Voting Event” on the Ssuk.com app and website to vote for the most anticipated featured products. On the Shinsegae Points app, users can earn Shinsegae Points simply by checking the Ssuk Day opening schedule.

In addition, Shinsegae Co.,Ltd has formed marketing partnerships with Agoda, WeChat Pay, and Xiaohongshu to cater to foreign tourists. The group has ensured that tourists receive information about the Ssuk Day event and vouchers while searching for travel information or using accommodation and payment services.

A Shinsegae Co.,Ltd official stated, “We have prepared this year’s Ssuk Day to live up to its reputation as the nation’s premier shopping festival,” adding, “We hope many customers will join us for this ten-day shopping festival to find products at unbeatable prices that truly help alleviate the burden of high inflation and enjoy a variety of fun activities.”