[Edaily Reporter Kang Min-koo ] kakaopay(377300)is running the “2026 kakaopay No-Nan-Nal” campaign through the 30th of this month.

“Nonan Day” is a campaign that brings together kakaopay’s unique benefits—including distinctive online, offline, and international payment perks, daily coupons, and personalized discounts—all in one place. Inspired by the Korean word “nonada,” which means “to strike it rich” or “to have a stroke of good luck where everything goes smoothly,” the campaign was designed to offer all Koreans a bountiful fall filled with payment benefits.

The benefits are generous. Over 50 brands across seven categories—including beauty and fashion, travel, international transactions, telecommunications, convenience stores, F&F, and home goods—are offering discounts of up to 150,000 won or up to 20%.

Every day at 12:00 PM, customers can also take advantage of special first-come, first-served discounts. Coupons offering instant discounts ranging from 1,000 won to a maximum of 50,000 won are available on a first-come, first-served basis at merchants such as Mega MGC Coffee, Zigzag, 29CM, Baedal Minjok, Daiso, Paris Baguette, GS25, CU, 7-Eleven, E-MART Co., Ltd., Olive Young, KoreanAirLines, and JEJUAIR, CO., LTD.

Personalized benefits for each user are also available. Depending on the brand’s terms, users can receive tailored benefits such as free Americano coupons, 50% instant discounts, and point rewards. First-time users making international payments will also receive a 50% discount coupon.

A special participation event is also being held. During the event period, 45 users who make a payment via kakaopay will be randomly selected to receive tickets to the “Melon Music Awards (MMA) 2026,” which will be held next month. Users can enter the drawing by making at least one payment via kakaopay during the event period, and the more payments they make, the higher their chances of winning. Additionally, users who share the event with three friends and have them visit the page will receive 500 kakaopay Points.

A kakaopay representative explained, ““We’ve brought together kakaopay’s payment benefits—available not only online and offline in South Korea but also overseas—so that everyone can enjoy them without missing out, while adding a special touch unique to ‘No-Nan Day.’” The representative added, “We hope you’ll fully enjoy ‘a day when everyone gets discounts and has fun’ with a wide range of participating merchants spanning leading brands across various industries, generous discounts, and a seamless payment experience.”