[Edaily Reporter Kim Hyun-ah ] Kakao(035720)has revamped the home screen and news posting features of its KakaoTalk channels. Channel operators can now organize content according to their industry and operational style, while users can view a variety of news and short-form content at a glance.

Kakao announced on the 20th that it has introduced a new “content-based channel home” and “card-style updates.”

The Content-Type Channel Home is a screen that displays updates and short-form content posted on a channel in a grid-style feed. Users can select content they’re interested in and then scroll up and down to view other content in sequence. Channel operators can choose between the existing Standard Type and Content Type to manage their channels.

Customization features that allow channels to highlight their unique characteristics have also been enhanced. Channel operators can set a profile picture, introduction, and category, while business channels can customize their home screen background using photos, videos, and colors. Key functions—such as coupons, reservations, and phone calls—are arranged as shortcut buttons to help users easily find the services they need.

The ways to post updates have also become more diverse. The newly introduced “card-style updates” feature allows businesses to showcase new products, store interiors, and event scenes through photos and videos. Up to 40 pieces of content can be attached, and users can view them by swiping left or right on the screen. One related link and one location can also be added. For conveying detailed information through longer text, users can utilize the existing “blog-style updates.”

The process of creating updates has also been streamlined. From content editing to previewing and publishing settings, everything can be handled on a single screen, enhancing the convenience of creation and publication.

Eligibility to switch to a Business Channel has been expanded from existing business owners to include individuals with professional certifications. Individuals who pass the screening process and are approved can introduce their areas of expertise and career history through the newly introduced “Career Card” and communicate with channel users.

Hwang Jun-yeon, Domain Leader at Kakao Business, stated, “We’ve redesigned the Channel Home and News screens to present channel content more richly and allow users to conveniently browse a variety of updates,” adding, “We will continue to enhance the service so that partners and users can communicate conveniently via KakaoTalk Channels.”