[Edaily Reporter Shin Yeong-bin ] #NEWEN AI is supporting Netflix’s analysis of the performance of its brand partnership campaigns. It analyzes unstructured data generated on online communities and social media to measure the campaigns’ buzz and consumer response.

NEWEN AI announced on the 27th that it is collaborating with Netflix Korea on data analysis to evaluate the performance of brand partnerships.

NEWEN AI analyzes online buzz and consumer reactions regarding advertisements, marketing campaigns, and tie-in promotions featuring Netflix content.

By analyzing consumer data generated across various channels—including online communities and social media—in real time, the company identifies changes in buzz (volume of mentions) and shifts in public opinion. It also analyzes the actual impact of campaigns by comparing consumer reactions before and after their launch.

It examines not only the sheer volume of mentions but also the content and shifts in consumer reactions. NEWEN AI utilizes unstructured data analysis technology to quantitatively and qualitatively analyze complex reactions—such as positive and negative sentiment—and differences in public opinion, while also identifying rapidly emerging trends.

Based on this collaboration, the company plans to expand its data analytics business targeting the global entertainment and media industries.

Bae Seong-hwan, CEO of NEWEN AI, said, “Based on NEWEN AI’s data analysis capabilities, we will continue to provide analytical support to precisely measure the actual impact of brand partnership campaigns.”