[E-Daily Reporter Shin Ha-yeon ] NOUSBO(332290)announced on the 3rd that it participated in a global food and nutrition ingredients expo held in the U.S. to showcase its premium matcha brand “SEEIN” and expand into overseas markets.

NOUSBO participated in “Supply Side Global 2026,” held at the Mandalay Bay Convention Center in Las Vegas, USA, from the 28th to the 30th of last month (local time), where it introduced its matcha and green tea product lines.

Supply Side Global is a trade show centered on the health supplements, food, and beverage industries, bringing together global ingredient suppliers, manufacturers, brand companies, and distribution partners. At this event, NOUSBO focused on promoting the competitive edge of its SEEIN brand products while seeking partnerships with overseas companies and securing new business opportunities.

Recently, as interest in health and wellness has grown in the global food and beverage market, the variety of products utilizing matcha has expanded. The range of applications is broadening beyond traditional tea beverages to include desserts, baked goods, health supplements, and cosmetics.

In response to these market changes, NOUSBO’s strategy is to expand the supply of matcha and green tea ingredients centered on the “C-In” brand and to introduce products tailored to the needs of various industries.

Export performance is also on the rise. According to NOUSBO, cumulative matcha and green tea exports for the first three quarters of this year totaled $7.6 million (approximately 10 billion won), a 41% increase compared to the same period last year. The company plans to use this exhibition as an opportunity to secure additional overseas clients and continue its export growth momentum.

A NOUSBO official stated, “New opportunities are emerging in the global matcha business through combinations with various food and beverage products,” adding, “Through our participation in this SupplySide event, we will closely monitor demand and trends in the global market and expand our collaboration with clients to sustain the growth momentum of our matcha exports.”