[Edaily Reporter KIM HYUNSIK ] JYP Entertainment (JYP) has announced the launch of a new boy band.

JYP announced on the 9th, “The boy group OFTHEBLUE will officially debut in 2027.”
JYP operates separate divisions dedicated to each artist. Of the Blue will debut through SQU4D, the division that houses the girl group NMIXX. SQU4D has been led since 2022 by Director Lee Ji-young, who was appointed as JYP’s first female executive director since the company’s founding.
The group name “Of the Blue” is a variation of the idiom “out of the blue,” which means “an unexpected moment” or “an unexpected discovery.”
JYP explained, “We’ve imbued ‘blue’ with the meanings of infinite possibility, freedom, and youth,” adding, “Of the Blue plans to portray a vision of youth filled with unpredictable moments—a time when it’s perfectly fine for things to take unexpected turns.”
On the same day, JYP launched Out of the Blue’s official social media channels and kicked off their debut promotional campaign. Their first posts featured a portrait with a QR code superimposed over the face, as well as a crossword-style image bearing the English words “BLIND” and “BLUE.”
The QR code links to Of the Blue’s promotional website, which features photos showing the backs of four individuals believed to be the group’s members.
The exact lineup and specific debut date have not yet been announced. JYP plans to gradually reveal information regarding Of the Blue’s debut through its official social media channels.