[Edaily Reporter Kwon Oh Seok ] On the 9th, ADforus Co., Ltd., an artificial intelligence (AI) platform company, announced that it has successfully achieved independence through its proprietary technology in the domestic marketing market, which had previously relied heavily on foreign mobile advertising measurement platforms (MMPs). The company is credited with establishing a unique “advertising value chain” that spans from data tracking to AI optimization, having secured public institutions and global game companies as clients in quick succession.

According to industry sources on the same day, ADforus Co., Ltd. has completed the initial market rollout of its newly developed MMP solution, “ATTRACK,” and is now moving to expand its client base in earnest.
ATTRACK is a platform that tracks and analyzes user behavior data—including ad clicks, app installs, user sign-ups, and payments—in real time. Previously, the company often relied on external solutions from overseas, which posed limitations in terms of data integration and costs; however, by securing its own MMP, it can now provide customized metrics for advertisers and conduct immediate effectiveness analysis.
Currently, ADforus Co., Ltd. is implementing ATTRACK for new app campaigns by domestic public institutions and for overseas marketing by major domestic game companies. The collected conversion data is loaded in real time into ADforus Co., Ltd.’s proprietary Data Management Platform (DMP), serving as a key asset that enhances the precision of its AI-based ad optimization algorithms.
With the establishment of a virtuous cycle—spanning from ad delivery to performance measurement, data analysis, and AI optimization—advertiser retention rates and platform profitability are expected to be further strengthened.
ADforus Co., Ltd. representative emphasized, “Attract holds significant business value in that it reduces reliance on external solutions and secures data sovereignty,” adding, “Building on our successful early track record in the public and gaming sectors, we will accelerate revenue growth by evolving into an integrated advertising platform that combines AI technology.”