[Edaily Reporter JAEMIN SONG ] LGELECTRONICS has unveiled an application (app) that allows users to manage the content and device status of commercial e-paper displays using a smartphone. Since users can quickly change the screen without a separate PC or remote control, this is expected to improve store operational efficiency.

LGELECTRONICS announced on the 11th that it has released the “LG Signage Manager” app, which integrates with the ultra-low-power commercial display “LG e-Paper Display.”

Connecting a smartphone to the display via Bluetooth allows tasks such as network setup, device registration, and content distribution to be completed all at once. Once device registration is complete, users can check the display’s status or change the images displayed on the screen while connected to the same wireless network.

LG Display is a commercial product that replicates the texture of a paper poster while maintaining the screen image without a constant power supply. It consumes less energy than conventional digital signage because it uses power only when changing images. It is used in cafes and retail stores to display menus, product information, and promotional announcements.

The new app focuses on quickly updating informational content based on the store’s situation. For example, if a specific menu item suddenly sells out at a café, a manager can use a smartphone to edit the informational image and immediately display it on the screen. This eliminates the need to reprint paper flyers or edit content on a PC, allowing for the swift delivery of necessary information to customers.

Users can also pre-set the times when content will be displayed via the app. By registering time-specific menus, discount events, or promotional schedules, the screen automatically updates at the designated times. This reduces the hassle for store staff who would otherwise have to manually update the content on each display.

Maintenance has also been streamlined via the app. This allows users to check key information—such as battery level and network connection status—on a smartphone and adjust various settings. This enables administrators managing multiple displays to check for any issues without having to visit each installation site every time.

App-based device management also helps improve the product’s energy efficiency. LG Corp.’s e-paper displays are equipped with an ultra-low-power system-on-chip (SoC) and support a “power management” feature that automatically controls power consumption according to a scheduled content rotation. Last July, this product received the Daesang and the Korea Energy Agency Chairman’s Award at the “29th Energy Winner of the Year Awards.”

Starting with the e-Paper display, LGELECTRONICS plans to expand its lineup of commercial displays that integrate with LG Signage Manager.

Min Dong-seon, Head of the ID Business Division at LGELECTRONICS’ MS Business Headquarters, said, “We will continue to provide a differentiated customer experience by combining product competitiveness—such as ultra-lightweight and ultra-slim designs and ultra-low-power technology—with solutions that enhance management convenience.”