[Edaily Reporter Kim Ji-woo ] Pulmuone Corporate(017810)is consolidating its previously separately operated seaweed and wakame products under the “Our Sea” brand. Given its relatively low market share in the domestic seaweed market, the company is pursuing a strategy to raise brand awareness and expand its market presence by promoting a unified brand that highlights the characteristics of raw materials sourced from different regions.

Pulmuone Corporate announced on the 12th that it has unveiled its seaweed brand “Our Sea” and launched four products as its first lineup: traditional nori, gimbap nori, nori powder for garnishes, and tender wakame.

“Our Sea” highlights its use of raw materials sourced from specific regions tailored to each product’s intended use. The company selected ingredients based on the varying thickness, texture, and flavor characteristic of each region, and focused on preserving the natural taste of the raw materials throughout the processing.

The traditional nori is made from Haenam-grown seaweed that is brushed with sesame oil and perilla oil and then roasted four times. The gimbap nori uses Goheung-grown seaweed, which has a dense and firm texture that resists tearing. The nori powder for garnishing is made from thick seaweed from the southern coast, finely chopped without any added seasoning to be used as a garnish in dishes.

All three seaweed products incorporate Pulmuone Corporate’s “TIL System,” which manages the entire process from raw materials to manufacturing based on a three-step foreign matter screening process, a high-hygiene smart indoor production process, and mutually beneficial partnerships with producers. The tender wakame is made from young wakame grown in the waters off Wando to preserve its soft texture.

Prices are as follows: 12 packs of traditional nori for 6,980 won; 10 sheets of gimbap nori for 3,980 won; 25g of nori powder for garnish for 3,280 won; and 50g of soft wakame for 2,780 won.

Pulmuone Corporate plans to gradually transition its existing seaweed and wakame products to the “Our Sea” brand as well. The company aims to consolidate the brand image, which was previously scattered across different products, and increase awareness of its seaweed product line by adding follow-up products that highlight the unique characteristics of each production region.

Pulmuone Corporate representative stated, “Since the quality of the raw materials directly determines the competitiveness of seaweed products, we have differentiated our offerings by considering not only the quality of the raw materials but also the characteristics of each production region,” adding, “We will continue to expand the variety of our ‘Our Sea’ product line.”