[Edaily Reporter Kang Min-koo ] kakaopay(377300)’s “2026 LONG RUN,” a hybrid online-offline charity marathon campaign held in collaboration with singer Sean’s YouTube channel “With Sean,” has surpassed 30 billion cumulative steps. With this milestone achieved, the total cumulative donation of 1 billion won to support small business owners has been confirmed.

“2026 LONG RUN” reached a cumulative total of 30 billion steps in just over 20 days since the online event began on October 20. This achievement surpasses last year’s record of 22.5 billion steps raised during the online event.

With over 280,000 participants joining, the event also broke its own record set last year, when a combined total of approximately 265,000 runners participated both online and offline.

“LONG RUN” is a campaign that goes beyond the simple meaning of “running for a long time” to convey a sincere hope for the continued mutual prosperity between small business owners and participants. It operates by having participants accumulate steps in their daily lives through the kakaopay pedometer service, with kakaopay then raising donations to support small business owners based on the cumulative step count.

With the milestone of 30 billion steps reached, the total donation pledged by kakaopay to support small business owners has increased to 1 billion won. kakaopay had previously pledged to donate 500 million won upon reaching 10 billion cumulative steps this year, and an additional 500 million won each upon reaching 30 billion and 50 billion steps. With the achievement of 30 billion steps, an additional donation of 500 million won has been confirmed. If the final goal of 50 billion steps is reached, the total donation will increase to 1.5 billion won.

This year’s online event will run until 11:59 p.m. on the 18th. Anyone can participate for free through the kakaopay pedometer service. Participants can check their total cumulative step count, their individual contribution, and their current ranking in real time on the pedometer service’s home screen.

An offline marathon will also be held. On the 28th at 9:00 a.m., an offline event featuring singer Sean will take place at Hanam Misa Rowing Park. kakaopay will operate on-site events and experience booths in collaboration with various partner companies.

kakaopay stated, “We would like to thank all participants for showing such passionate enthusiasm in helping us surpass last year’s record and reach 30 billion steps,” adding, “Since each person’s small steps come together to support small business owners, we will continue to create more opportunities for people to naturally participate in giving back as part of their daily lives.”