[Edaily Reporter Kim Ji-woo ] Samyang Corporation(145990)is setting out to target the business-to-business (B2B) food ingredients market by promoting frozen dough products that can reduce the baking workload for cafes and bakeries. The company is introducing products that allow stores to easily produce bread of consistent quality, while also suggesting ways to develop new menu items using these products.

According to Samyang Corporation on the 12th, its food distribution brand SubQ is participating in the “2026 Seoul Cafe Show,” held at COEX in Seoul from the 11th to the 14th, to showcase food ingredients for cafes and bakeries, including its in-house frozen dough brand “Prepang.”

The product receiving the most attention at this exhibition is “Prepang,” the company’s in-house frozen dough brand. Frozen dough is a product in which bread dough is stored in a frozen state so that stores can take out only the amount needed for preparation. It reduces the burden of making dough from scratch in-store and helps maintain consistent quality.

To highlight these features, Samyang Corporation has adopted “Easy Bake” as its exhibition concept. At the event, the company will introduce a total of 25 “Prepang” products, including sheet pastries, croissants, and specialty pastries.

Rather than simply displaying the products, the company also proposes methods for developing menus using them. A master pastry chef from Samyang Corporation will personally prepare 13 menu items—including “Black Sesame Butter Rice Cake Pastry” and “Arugula Jambon Salt Bread”—using the pre-fermented dough and demonstrate the recipes.

International bakery products will also be showcased. Samyang Corporation will exhibit products from the French brand “Coup de Pot,” the Danish brand “Mette Munk,” and the Swiss brand “Hystang”—all exclusively imported from the international frozen bakery company ARYZTA.

Chefs from the ARYZTA Group will demonstrate four sandwich and brunch items, including the “Italian Ciabatta Sandwich with Sun-Dried Tomato Pesto” and the “Olive Bread with Mediterranean Filling.”

In addition to frozen dough, Samyang Corporation will introduce ingredients suitable for use in cafes and bakeries. The company has set up separate exhibition spaces for the Australian plant-based beverage brand “CafeLab” and the Italian tomato brand “Mutti.” This approach allows Samyang Corporation to offer a comprehensive range of products necessary for store operations—from its own frozen dough to imported products, beverages, and ingredients.

Next to the SubQ booth, there will also be a dedicated booth for “Anchor Food Professional,” a brand of dairy products for professional use. Korean ambassadors Chef Kim Jin-ho of HAATZ Inc. and Chef Park Seong-chae of Rezamionette will conduct demonstrations and tastings focused on menus actually sold in their stores.

Yoon Byung-gak, Head of the Distribution PU at Samyang Corporation, said, “For this exhibition, we’ve prepared products that enhance operational efficiency in stores and demonstrate various menu applications, centered on Prefang’s ‘Easy Bake’ concept.” He added, “We hope customers will gain practical insights for store operations and new menu development through products from domestic and international café and bakery brands, as well as demonstrations by experts.”