[Edaily Reporter Kwon Oh-seok] #DuoBack is strengthening its global sales efforts at one of Asia’s largest office furniture exhibitions.

DuoBack announced on the 4th that it recently participated in “ORGATEC TOKYO 2026,” an Asian office furniture exhibition held in Tokyo, Japan. At the exhibition, the company showcased a diverse product lineup—including its new ‘BRAVO EDGE’ model, dual-back chairs, and ‘SOAM,’ a chair optimized for women’s body types—to highlight its ergonomic technology and product competitiveness. The company explained that the BRAVO EDGE, a value-oriented model based on the BRAVO series—which has surpassed cumulative sales of 500,000 units—received a positive response from local buyers.
DuoBack has strengthened its product portfolio to meet the needs of overseas consumers by officially introducing its SingleBack lineup to the global market, in addition to its dual-backrest chairs, which have been its main export products. Through this, the company aims to diversify its overseas business structure, which had been heavily concentrated on specific product lines, and establish a balanced growth system across regions and channels.
Following ORGATEC Tokyo, the company plans to participate in “NeoCon,” the world’s largest office furniture exhibition, which will be held in the U.S. on the 7th. By participating in major global exhibitions one after another, the company intends to actively expand its overseas sales channels and explore new business opportunities.
ORGATEC Tokyo is the official Asian edition of “ORGATEC,” a global trade fair specializing in office and workplace design that has been held in Cologne, Germany, for over 70 years. Since its inaugural event in Tokyo, Japan, in 2022, it has established itself as Asia’s leading platform for office furniture and spatial design. This year, more than 150 brands and manufacturers participated to showcase the latest office furniture and spatial design trends, and the exhibition was held at Tokyo Big Sight from the 2nd to the 4th of this month.
A DuoBack representative stated, “Through our participation in this year’s ORGATEC Tokyo, we have once again confirmed the competitiveness of the DuoBack brand and its products in the global market,” adding, “Based on the positive response to our key product lines, this served as an opportunity to assess the potential for expansion into overseas markets.”
The representative added, “We will continue to participate in major global exhibitions in Japan and North America to actively expand into the Japanese and North American markets beyond our existing European market, and we will strengthen our position in the global market by diversifying our overseas business portfolio.”