[Edaily Reporter Lee Hye-ra] On the 15th, Kiwoom Securities stated that #ShiftUp is seeing a full-scale acceleration in its corporate value growth momentum following the release of its new title, "Stella Blade: Blood Rain." The firm maintained its "Top Pick" rating for the gaming sector and its target price of 65,000 won.

Kim Jin-gu, an analyst at Kiwoom Securities, stated in a report released that day, “The release of in-game footage for ‘Stella Blade: Blood Rain,’ the next installment in the Stella Blade series, has triggered a mechanical upside for ShiftUp’s corporate value.” He added, “The robust sales trend of ‘NIKKE’ in the second quarter and the high quality of ‘Project Spirit,’ scheduled for release later this year, will serve as additional drivers for corporate value growth.”
"Stella Blade: Blood Rain," unveiled at the recent "Summer Game Fest 2026" event, is a sequel that expands upon the universe of its predecessor. It is drawing attention for its story centered on the new protagonist, "Evy," and its action-packed gameplay.
Analyst Kim commented, "The game’s strengths lie in its storyline, which explores the nature of humanity within the cyberpunk universe, along with its melee-focused action and combat styles that utilize a variety of weapons." He added, "Considering the global user response to the released footage, it is entirely feasible to achieve 5.73 million physical sales by 2029."

Analysts also note that performance for the existing hit title, "Goddess of Victory: NIKKE," is showing a stronger trend than expected.
He explained, “Thanks to the 3.5-year anniversary event, Nike’s April revenue is estimated to have increased by over 100% year-over-year, and May revenue by over 30%,” adding, “This could serve as a mechanism to enhance ShiftUp’s stability through the sustained revenue of Nike.”