[Edaily Reporter Park Jung-Soo ] INNOGENE Co., Ltd.(344860), a company developing anti-aging solutions such as hair loss treatments and skin regeneration, announced on the 26th that it will air the second broadcast of its Volvik “Scalp & Hair Pack” on CJ OnStyle TV LIVE starting at 9:45 p.m. on the 29th.
During the first broadcast on the 13th, the entire stock sold out, demonstrating strong consumer interest. In response, the company has lifted the previous limit of one set per person for this broadcast and prepared a variety of package options and benefits.
Actress Lee Seung-yeon will appear on this broadcast as well to introduce the product’s features and how to use it. To accommodate family use and gift-giving needs, customers can now purchase as many sets as they wish.
The broadcast will showcase a variety of products, including the CJ OnStyle-exclusive “Mania Bundle”—which combines the Volvik Scalp & Hair Pack and Salt Care Scaler—as well as single-item packages. Customers who purchase during the broadcast will receive membership and credit card discounts, and after the broadcast ends, the products will be available at broadcast-exclusive special prices that cannot be matched elsewhere.
The Volvik Scalp & Hair Pack is a product that cares for both the scalp and hair simultaneously; it helps moisturize and soothe the scalp, strengthen the scalp barrier, and coat hair with protein to improve shine. It contains 17 types of amino acids, peptides, and niacinamide as its key ingredients.
A Volvik representative stated, “Thanks to the interest shown by customers during the previous broadcast, we have lifted purchase limits for this second broadcast and prepared an even wider range of benefits,” adding, “We will continue to expand our consumer touchpoints and strengthen our brand competitiveness.”
Meanwhile, based on 20 years of accumulated scalp research, Volvik sells its products through clinics and hospitals as well as online and offline distribution channels, and plans to further strengthen its brand competitiveness by expanding sales channels such as TV LIVE.