[Edaily Reporter KIM AH-REUM ] A pop-up store bringing the “dream walk-in closet” to life was held at Starfield Suwon.

According to Hanssem ( HANSSEM CO.,LTD.(009240)), a comprehensive home interior specialist, on the 28th, the company operated the “My Signature Dressroom” pop-up store in collaboration with Fashion Platform Co.,Ltd.

Held in the Tower Atrium on the first floor of Starfield Suwon, this event showcased storage solutions utilizing HANSSEM CO.,LTD.’s premium “Signature Dressroom” line. It featured three themed dressing room spaces designed to reflect individual lifestyles, allowing visitors to experience firsthand the storage style that best suits them.

Each theme featured various specialized units from the “Signature Dressroom” line, and with the addition of stylish pop-color styling, the spaces were designed to highlight individual personalities and tastes. Through this, Hanssem presented optimal storage solutions for organizing not only clothing but also a variety of fashion items—such as bags, shoes, and accessories—in a way that suits each person’s lifestyle. Notably, actress Jung Eun-chae, the brand’s ambassador, personally visited the pop-up store to experience the space firsthand.

The “Social Lifer” zone, reflecting the daily lives of urban professionals busy with work and appointments, proposed a sophisticated lifestyle vibe. The “Weekend Traveler” zone, designed around the concept of weekend getaways, perfectly captured the tastes of travel enthusiasts. The “Active Hobbyist” zone, reflecting a lifestyle centered on active hobbies, captivated visitors with its vibrant green color scheme that filled the entire space.

The “Signature Dressing Room” unveiled at this pop-up goes beyond simple storage furniture to offer a storage solution that allows for customized modular configurations tailored to individual tastes and lifestyles. By incorporating wall panels and slim frames that can be installed without additional wall construction, the system blends seamlessly with the walls and creates a sense of openness that makes the space appear even more spacious. In particular, it not only increases storage capacity by approximately 1.5 times compared to previous models but also combines design and practicality with outstanding durability—proven through 40,000 opening and closing tests—and a total of 28 different module configurations.

Meanwhile, to celebrate the opening of the pop-up store, HANSSEM CO.,LTD. has prepared a variety of events and benefits for visiting customers. First, by scanning the QR code displayed inside the pop-up store, customers can purchase W Concept fashion items on display at a 25% discount. Additionally, customers who share a photo of their visit on social media with the designated hashtag and sign up for a W Concept membership will be eligible to enter a lucky draw with a 100% chance of winning. HANSSEM CO.,LTD. plans to offer exceptional benefits, including walk-in closet discount coupons of up to 50% off and W Concept gift certificates worth up to 1 million won. Furthermore, customers who schedule a walk-in closet consultation at the Starfield Suwon store during the pop-up period will receive household goods worth up to 170,000 won.

HANSSEM CO.,LTD. representative stated, “We’ve launched this special collaboration with W Concept to showcase a walk-in closet designed for fashion-loving customers—from storing fashion items to creating a stylish walk-in closet—and to provide solutions to their practical interior design concerns,” adding “We hope you’ll come experience firsthand the unique storage innovations of the ‘Signature Dressing Room’—which goes beyond simple furniture arrangement to fully reflect your individuality and fashion tastes—and enjoy the generous benefits as well,” the representative added.