[Edaily Reporter Park Jung-Soo ] Monayongpyeong ( MONAYONGPYONG(070960)) announced on the 30th that it is converting Birch Hill CC from a members-only golf course to a public golf course and will begin full-scale operations.
With this transition, Birch Hill CC will be rebranded as a golf course accessible to a wider range of golfers. MONAYONGPYONG plans to share the prestige of Birch Hill CC’s renowned course and its premium golfing experience with a broader customer base, while also working to expand demand for staycation-style tourism that combines golf and leisure.
Birch Hill CC is MONAYONGPYONG’s flagship golf course, with a history of hosting KLPGA tournaments. It is recognized as a prestigious course thanks to its excellent course quality, stunning natural scenery, and proven operational expertise. The course offers the true joy of golf through strategic design that makes the most of the natural terrain and unobstructed views.
In particular, one of its key strengths is the ability to enjoy relatively comfortable rounds even in the height of summer, thanks to the cool climate characteristic of the Daegwallyeong highlands. Pyeongchang’s natural environment and cool temperatures are cited as a unique competitive advantage for customers seeking to escape the summer heat while enjoying both golf and relaxation.
MONAYONGPYONG currently operates a total of 45 holes across three courses: Birch Hill CC (18 holes), Yongpyong CC (18 holes), and Yongpyong 9 (9 holes). The company plans to use Birch Hill CC’s transition to a public course as an opportunity to enhance customer accessibility and provide diverse course experiences, thereby further strengthening the golf resort’s competitiveness.
A MONAYONGPYONG official stated, “Birch Hill CC is MONAYONGPYONG’s flagship course, with a history of hosting KLPGA tournaments,” adding, “As this transition to a public course will allow more customers to enjoy a premium round experience, we will further strengthen our competitiveness as a year-round resort that combines golf, leisure, and tourism, leveraging our total 45-hole golf infrastructure and the unique natural environment of Daegwallyeong.”