[Edaily Reporter Kim Ji-woo ] E-MART Co., Ltd. announced on the 8th that, ahead of the first day of summer (Chobok), it will hold a discount event for health-boosting foods and launch new products developed in collaboration with Peacock and Jeonggwanjang from the 9th to the 15th.

During this event, summer health foods such as samgyetang, freshwater eel, live abalone, and young chicken will be sold at discounts of up to 50%. E-MART Co., Ltd. will also introduce four new products developed through a collaboration between its premium ready-to-eat brand, Peacock, and the red ginseng brand, Jeonggwanjang. The new products include “Red Ginseng Abalone Samgyetang,” “Red Ginseng Cheonggukjang Meal Kit,” “Red Ginseng Yogurt,” and “Red Ginseng Glucose Candy.”

The flagship product, “Peacock x Jeonggwanjang Red Ginseng Abalone Samgyetang,” is priced at 9,086 won—a 30% discount from the regular price of 12,980 won—when paid with a promotional card. The “Peacock x Jeonggwanjang Red Ginseng Cheonggukjang Meal Kit” is available for 7,980 won—a 3,000-won discount—when Shinsegae Co.,Ltd Points are earned, while the “Red Ginseng Glucose Candy” and “Red Ginseng Yogurt” are priced at 2,384 won and 3,664 won, respectively, representing a 20% discount.

E-MART Co., Ltd. is also offering discounts on live abalone from Wando and domestically produced, pre-prepared freshwater eels in collaboration with the Ministry of Oceans and Fisheries. “Live Abalone from Wando Raised on Seaweed” is available at a 50% discount when Shinsegae Co.,Ltd. Points are earned, and “Pre-prepared Freshwater Eels for the Whole Family” is priced at 27,000 won—a 50% discount from the regular price of 54,000 won.

Ingredients for samgyetang are also on sale. “Two Antibiotic-Free Young Chickens” are 40% off when paid with a promotional card, and “Native Chickens for Boiled Chicken” are sold for 10,980 won—a 5,000-won discount—when Shinsegae Co.,Ltd Points are earned.

Seven types of samgyetang broth ingredients packaged in tea bags are available at a 1,000-won discount when Shinsegae Co.,Ltd Points are earned. “Washed Ginseng Perfect for Samgyetang,” offered in partnership with the Ministry of Agriculture, Food and Rural Affairs, is available at a 20% discount for 5,580 won.

Convenience meal products are also included in the sale. Six varieties of Peacock Samgyetang and Baeksuk are 20% off when Shinsegae Co.,Ltd Points are earned, and customers who spend a combined total of 25,000 won or more will receive a 5,000-won Shinsegae gift certificate.

Two varieties of Naturalism Samgyetang are also on sale. “Naturalism Sincere Samgyetang” and “Naturalism Mung Bean Samgyetang” are priced at 8,980 won and 9,980 won, respectively—a 2,000-won discount—when Shinsegae Co.,Ltd Points are earned.

Seven varieties of refrigerated samgyetang and baeksuk are available at a 50% discount when purchasing two or more. “OTOKI Old-Fashioned Samgyetang” and “CJ Corp. Bibigo Nutritious Samgyetang,” which are room-temperature products, are priced at 7,980 won each, and customers who purchase three or more packs of the same product will receive a 5,000-won Ematicon gift certificate.

Jeong Woo-jin, head of marketing at E-MART Co., Ltd., said, “In addition to the new products resulting from the collaboration between Peacock and Jeong Kwan Jang, we have prepared a variety of discount promotions,” adding, “We hope customers will prepare their summer tonics affordably with E-MART Co., Ltd.”