[Edaily Reporter KIM JUNG YOU ] With the peak of summer heat and the rainy season arriving simultaneously, the home shopping industry is also expanding its summer product lineup. The strategy is to significantly increase the number of popular summer products to capture a large share of consumer demand.

According to GS Retail(007070)on the 8th, order value in the sunglasses category at home shopping channel GS Shop from March to June this year increased by 214.2% compared to the same period last year. The number of broadcast slots also rose by 115.1% during the same period. It appears that demand for sunglasses began to rise as early as spring, as outdoor activities increased ahead of summer.

The “Spotlight Photochromic Sunglasses,” which aired on the 5th, also achieved total order sales of 480 million won. GS Holdings plans to introduce the “Vera Wang Photochromic Sunglasses” on the 9th as well.

Sales of sandals, another iconic summer item, are also on the rise. The fashion brand “Core Ascent” debuted its strap sandals on home shopping on the 19th of last month, recording 370 million won in orders in just one broadcast. In response, GS Holdings has unveiled additional items from Core Ascent’s summer footwear lineup, including mule sandals and flip-flops.

As the sweltering heat continues, demand for functional underwear has also risen. “UBGS,” GS Holdings’ in-house underwear brand launched last May, recorded cumulative orders of approximately 900 million won in just two months and surpassed 130,000 units in cumulative sales.

On the 2nd, the company introduced its new summer product, the “Rayon Mesh Comfort Line,” selling 6,500 sets during the first broadcast alone. Subsequently, a second broadcast for the rayon line is scheduled for the 15th via GS Holdings TV home shopping. In addition, GS Holdings plans to hold a seven-day summer underwear special event, “Lucky Seven Super Week,” starting on the 13th.

Kang Seo-hyun, a Merchandise Planner (MD) for the Fashion and Miscellaneous Goods Team at GS Holdings, said, “With the heatwave lasting longer than in previous years, demand for summer products that combine both functionality and style is on the rise.” She added, “We will expand our product lineup centered on summer essentials and offer various discount benefits to provide customers with great shopping opportunities.”