[E-Daily Reporter KYUNG GYEYOUNG ] HYUNDAIDEPARTMENTSTORECO.,LTD(069960)announced on the 8th that it is hosting “Beauty Marble,” an experiential K-Beauty pop-up event, on the B1 level of The Hyundai Seoul in Yeouido, Seoul. The event runs through the 15th.

About 30 K-Beauty brands are participating in this event, including the personal color analysis brand “Tint Tray,” the color cosmetics brand “BBIA.CO.,LTD.,” and POND GROUP CO., LTD.’s “Pick No. 3.”

Visitors can enjoy experiential programs inspired by board games at the venue. By scanning the QR code set up at the entrance to the event venue, visitors can access a web game where they roll dice and complete missions. Customers who collect 10 stamps can receive a free artificial intelligence (AI) skin diagnosis, along with cosmetic samples tailored to their skin type and a reusable bag. Those who collect 20 stamps will receive a voucher for a personal color analysis.

Brands participating in this event are offering discounts of up to 50% off the original retail price and providing free gifts based on purchase amount. Foreign customers who spend 50,000 won or more will receive an additional sheet mask.

In addition, HYUNDAIDEPARTMENTSTORECO.,LTD has organized a global business program connecting participating brands with Russian distributors and buyers.

HYUNDAIDEPARTMENTSTORECO.,LTD official stated, “This event was designed to allow customers to naturally experience K-Beauty brands through a variety of experiential content and events,” adding, “We plan to continue introducing competitive domestic beauty brands to customers and offering diverse content to connect them with overseas buyers.”