[E-Daily Reporter KIM JUNG YOU ] Brand X Co., Ltd.(337930)announced on the 13th that it will open a store at the “Musinsa Megastore Seongsu.” Photo: XEXYMIX Musinsa Megastore Seongsu is the largest offline fashion and cosmetics (beauty) store in South Korea. Given Seongsu’s unique character, it attracts many foreign customers.
The XEXYMIX store is located on the 4th floor in the “Musinsa Sports Zone,” which features sports and outdoor brands. The store will showcase products including its signature “Black Label” leggings and the “RX” running line.
XEXYMIX, which recently selected actress Go Yoon-jung as its exclusive model and is stepping up its marketing efforts, plans to expand its reach to foreign customers with a strong interest in K-fashion through this opening at the Musinsa Megastore in Seongsu.
A company representative stated, “The Musinsa Megastore in Seongsu is the ideal space to showcase XEXYMIX’s distinctive identity and product quality to customers both in Korea and abroad,” adding, “We will continue to expand our offline presence and launch various localized marketing campaigns.”
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