[E-Daily Reporter An Yu-ri ] Com2uS Corporation, a subsidiary of Com2uS Holdings(063080), announced its AI-based global game service strategy and the direction of its “HYBE” platform at “AMPLIFY 2026,” held in Seoul on the 13th.

“AMPLIFY 2026” is a conference for game developers and industry professionals preparing to enter the global market using AI technology. It was co-hosted by four AI solution companies, including Com2uS Corporation, Anchor Node, UModeler, and Creative Workshop. Approximately 130 industry professionals attended to share real-world application cases and technical know-how, followed by a panel discussion.

In his presentation that day, CEO Choi Seok-won noted that while the speed of game development has greatly improved thanks to advancements in generative AI, launching global services remains a significant hurdle for small and medium-sized developers. This is because substantial resources are required for areas beyond development, such as complying with country-specific data protection regulations, payment systems, and security infrastructure.

He then outlined the direction for integrating AI technology into the game backend-as-a-service (GBaaS) platform “HYBE.” “HYBE AI Analytics,” presented as a key example, analyzes user behavior patterns in real time and automatically classifies user types using AI. For instance, it supports conversational queries such as, “Tell me why the number of users in a specific region decreased last week,” with the AI immediately analyzing the data to provide an answer.

Technologies that automate global operations and security were also introduced. “HYBE Operations AI” translates chats between users worldwide in real time, and AI agents analyze the context of conversations to detect malicious chats. It also automatically summarizes and displays user reactions posted in the community. “HYBE Hercules” is an AI-based security system that precisely analyzes abnormal usage patterns to detect macro users.

Choi Seok-won, CEO of Com2uS Corporation Platform, stated, “While AI accelerates game development, HYBE Platform plays a role in helping those results achieve greater success in the global market,” adding, “We will continue to integrate AI technology across the entire platform to set a new standard for global game services.”