[E-Daily Reporter NA EUN-KYUNG ] MEDIPOST CO., LTD.(078160)announced on the 14th that the YouTube views for the campaign video titled “The Real Umbilical Cord Blood Story That Even AI Doesn’t Know,” released last year by its umbilical cord blood bank brand “CellTree” to mark its 25th anniversary, have surpassed 1 million. Cumulative views, including short-form content, have exceeded 1.5 million.

This video distinguished itself from generative AI content by highlighting real-life experiences from the medical field and the voices of experts. The video features an obstetrician-gynecologist who has actually collected and stored umbilical cord blood, a pediatrician who has performed umbilical cord blood transplants, a veteran nurse, and families of transplant patients, all of whom shared their experiences with cord blood storage and treatment. Notably, all participants are medical professionals or parents who have personally stored their own children’s umbilical cord blood.

MEDIPOST CO., LTD. explained that this campaign focused on raising awareness of the value of umbilical cord blood—which can only be collected once at birth—and the necessity of storing it.

A company representative stated, “We aimed to produce highly credible content based on the clinical experience of medical professionals and the real-life stories of transplant families,” adding, “We plan to continue releasing content that highlights the value and potential applications of umbilical cord blood.”

Meanwhile, interest in umbilical cord blood as a future therapeutic resource is growing as the scope of its application in the regenerative medicine field has expanded following recent amendments to the Advanced Regenerative Medicine Act. MEDIPOST CO., LTD. operates South Korea’s largest umbilical cord blood bank, currently storing samples from more than 330,000 individuals.