[Edaily Reporter Park Sun-Yeop ] To mark its 25th anniversary, SAMG Entertainment (SAMG ENTERTAINMENT CO.,LTD(419530)) has unveiled a new corporate identity (CI) that embodies its vision and business strategy as a global intellectual property (IP) content company.
SAMG ENTERTAINMENT CO.,LTD announced on the 21st that it has incorporated its corporate identity and future global expansion plans into the new CI, building on the content production capabilities and IP business achievements accumulated over the past 25 years.

SAMG ENTERTAINMENT CO.,LTD began in 2000 as “3G Animation.” The company name embodies the core values of Global, Graphic, and Group, and the company has led the production of 3D-based content since the early days of the domestic animation industry.
In 2021, the company changed its name to “SAMG Entertainment” and expanded its business scope beyond animation production to become a comprehensive content company centered on its own IP. It is currently expanding its IP business into areas such as characters, licensing, merchandise, digital content, and retail and spatial ventures.
The new CI combines a bold typeface with fluid curves to express the company’s reliability and scalability. The “S” symbol represents the flow of IP—starting from a single story and extending to characters, content, and diverse customer experiences.
The dot (•) in the upper right corner of the logo represents the Earth and the global market. The company explains that this visualizes its strategy to connect with consumers around the world through content and expand its business into broader markets.
Moving forward, SAMG ENTERTAINMENT CO.,LTD plans to shift from its existing approach—which focused on expanding product and licensing businesses following the success of content—to a strategy that prioritizes securing touchpoints with global consumers through products, retail, and fan experiences. The company envisions subsequently expanding its proprietary IP ecosystem by organically connecting content, products, and digital experiences.
Kim Soo-hoon, CEO of SAMG ENTERTAINMENT CO.,LTD, stated, “The new CI marks a fresh starting point that embodies our future business strategy and corporate direction,” adding, “We will connect content, products, and digital experiences into a single IP ecosystem and expand our global fanbase by broadening touchpoints tailored to the characteristics of each national market.”
SAMG ENTERTAINMENT CO.,LTD is developing content, licensing, products, and retail and spatial businesses based on its proprietary IPs, including “Dirty Tineping,” “Catch! Tineping,” “Mini Special Forces,” “Metal Cardbot,” and “Wish Cat.” Going forward, the company plans to introduce new content and products through collaborations with major global IPs and expand both online and offline customer experiences.