[Edaily Reporter Kim Se-yeon ] As household goods companies step up their efforts to tap into the pet market, KleanNara(004540)’s pet brand “Popomong” has seen its sales grow 16-fold just three years after its launch. Leveraging the hygiene technology it has accumulated through its household goods business, the company is also expanding its product lineup.

KleanNara announced on the 22nd that sales of its pet care brand, Popomong, have increased approximately 16-fold this year compared to its first year of launch.
Launched in 2023, Popomong is targeting the pet hygiene and lifestyle products market by expanding its product lineup—which began with pet wipes and litter pads—to include cat litter and treats. Its flagship product, pet wipes, has sold more than 67 million sheets cumulatively, while litter pads have surpassed 10 million sheets in cumulative sales. To date, the company has continuously expanded its product lineup, introducing a total of 49 products, including revamped and new items.
Consumer satisfaction also remains high. Popomong has recorded a cumulative total of over 9,000 customer reviews across major sales channels, including the Naver Brand Store, Coupang, and Daiso Mall. On the Naver Brand Store, the brand maintains a high average rating of 4.85. In particular, Popomong Pet Wipes have consistently been the top choice among consumers on online channels, ranking first in the dog wipes category on Coupang and in the pet wipes category on Daiso Mall.
With the number of pet-owning households in Korea recently growing to approximately 15 million, the pet care market—which encompasses hygiene, health, and daily life—is also expanding rapidly. Based on the technological expertise and consumer insights it has accumulated in the household goods sector, KleanNara plans to strengthen its differentiated competitiveness in the pet market and continue to expand its product portfolio to cover all aspects of pet life.
A representative from KleanNara stated, “Popomong has grown with the goal of becoming a lifestyle management brand that makes the daily lives of pets and their owners more convenient and healthy.” They added, “Moving forward, based on the technological expertise and consumer understanding we’ve accumulated as a household goods company, we will continue to expand our product portfolio beyond pet wipes and litter pads to include treats and everyday essentials, thereby establishing ourselves as Korea’s leading pet lifestyle management brand.”