Lifestyle

"From Fresh Hairtail to Fresh Watermelon"... E-MART Co., Ltd.'s "Whale-It Festa" Offers Up to Half Off

Discount Promotions Expanded to Include Livestock, Seafood, Household Goods, and Home Appliances

Han Jeon-jin
2026-07-28 06:00:04
[Edaily Reporter Han Jeon-jin ] E-Mart ( E-MART Co., Ltd.(139480)) announced on the 28th that it will hold the “Goraeit Festa” from the 30th through the 2nd of next month, offering discounts of up to 50% on a wide range of products—from fresh seasonal foods such as Jeju fresh hairtail and high-altitude mountain watermelons to livestock products, household goods, and home appliances.

Poster for E-MART Co., Ltd.’s “Goraeit Festa” discount event (Photo = E-MART Co., Ltd.)
Jeju fresh silver hairtail, a featured item, will be offered at 2,990 won per fish—a discount of up to 50% when Shinsegae Co.,Ltd. Points are accumulated. Seafood items such as bluefin tuna sashimi cuts, Wando abalone, Yeonggwang white croaker, and Norwegian mackerel fillets will also be sold at up to half price.

The selection of discounted agricultural products has also been expanded. Items on sale include high-altitude mountain watermelons and seedless watermelons, as well as peaches, Campbell grapes, tangerines, bell peppers, corn, and sweet potatoes.

For livestock products, “Tantan Pork” pork belly and pork neck are 50% off when paid with a promotional card, and all branded Hanwoo beef items are 40% off. U.S. Prime chuck eye roll and a half-and-half pack of Hanwoo chadolbagi and beef belly are also available at discounts of up to 50%.

Discounts on water play and camping gear, as well as home appliances, have also been prepared for the vacation season. Inflatable tubes are discounted by up to 80%, and electric water guns by 50%. Customers who pre-order the Galaxy Z8 series will receive exclusive benefits, including event card discounts, Naver Pay points, e-money, and emojis.

During the event period, returning customers will receive up to 15,000 e-Money points based on their purchase amount, and those who collect stamps will receive a travel pouch on a first-come, first-served basis. SSG.com and E-MART Co., Ltd. will also feature major event products with the same benefits.

Jeong Yang-oh, Head of E-MART Co., Ltd.’s Strategic Marketing Division, said, “We’ve prepared discounts that customers can truly feel, focusing on seasonal foods such as fresh Jeju hairtail and high-altitude watermelons,” adding, “We will provide a wide range of benefits, from food to household goods.”

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