[Edaily Reporter Kim Ji-woo ] Dongwon F&F has enhanced the health benefits—such as high protein and low sugar—in its Chuseok gift sets this year and expanded its product lineup to include value-oriented options and character collaboration products.

Dongwon F&F announced on the 11th that it has launched approximately 110 varieties of “2026 Chuseok Gift Sets.” This year’s lineup is characterized by an expanded selection of products reflecting consumer trends toward health—such as high-protein and low-sugar options—as well as the introduction of value-oriented items designed to alleviate the burden of rising prices.

The company increased the variety of its flagship Dongwon Tuna gift sets by about 20% compared to last year. Centered around the high-protein “Light Standard” line, the lineup features a diverse range of products combining flavored tuna varieties such as chili tuna and vegetable tuna.

The new “Super Tuna” product has also been included in the gift sets. The line consists of “Protein 30,” which has a protein content of 30g, and “Low-Sodium Yellowfin Tuna,” which has 70% less sodium, and is available for purchase through online stores.

Yangban Kim, celebrating its 40th anniversary, has placed a strong emphasis on premium products. The company has expanded its lineup of seaweed sets—made with various raw materials such as gopchang stone seaweed, gamtae, and maeseongi—as well as its canned seaweed product line. The packaging design has also been updated to offer a modern reinterpretation of the Yangban brand’s traditional image.

The company has also introduced products that reflect recent dietary trends. It has unveiled gift sets containing Spanish avocado oil and allulose, as well as more affordable all-in-one gift sets.

The company also released unique products featuring character and celebrity intellectual property (IP). It introduced the new “Dongwon Tuna Line Friends Edition,” created in collaboration with the global character brand Line Friends, and is selling the “BTS Jin Super Tuna Gift Set,” developed in partnership with BTS member Jin. These products sold a cumulative total of over 40,000 sets during the past Chuseok and Lunar New Year holidays.

The company is also continuing its line of eco-friendly packaging products. It offers the “All-Paper Package,” made from 100% paper, as well as the “All-Recycled Package,” which uses recycled boxes made from aseptic cartons and bags made from recycled plastic.

Dongwon Mall, Dongwon F&F’s online food store, is running a pre-order promotion for Chuseok gift sets through the 31st. The promotion offers discount coupons and department store gift certificates worth up to 300,000 won, depending on the total purchase amount. Customers who pre-order can also specify their preferred shipping date.

Dongwon F&F (then DongwonIndustries), which launched Korea’s first canned tuna in 1982, first introduced the Dongwon gift set during Chuseok in 1984, two years later. Considering that South Korea’s annual per capita income at the time was approximately $2,000, a can of tuna—which cost about 1,000 won—was considered a luxury food item. The Dongwon Tuna gift set, which was classified as a high-end gift, showed signs of becoming a hit by selling 300,000 sets during its first holiday season.

Since then, keeping pace with changing trends, Dongwon has introduced gift sets in various configurations and price ranges, earning a positive response from consumers. Cumulative sales exceeded 100 million sets in 2006 and surpassed 260 million sets last year. Recently, annual sales have exceeded 10 million sets.

A Dongwon F&F spokesperson stated, “We have prepared a variety of gift sets to reflect the consumer trend of prioritizing health and value,” adding, “We will continue to expand our product lineup to meet changing consumer demand.”