Lifestyle

Kooho Unveils New Fall Collection Created in Collaboration with ‘Francesco Pucci’

Highlighting the inherent texture of the materials... The collection includes oversized jackets, dresses, shirts, and pants

SHIN MIN JOON
2026-08-13 08:43:34
[Edaily Reporter SHIN MIN JOON ] SAMSUNG C&T CORPORATION(028260) KUHO, a women’s brand under the fashion division, has unveiled its new fall collection.


KUHO announced on the 13th that it has unveiled its new fall 2026 collection, created in collaboration with global fashion designer Francesco Fucci.

KUHO received a positive market response after launching two collaborative collections with Francesco Fucci last year. Building on this success, the brand will expand the collaboration to four seasonal collections this year.

Francesco Fucci previously served as the head designer for the high-end brand The Row. He is recognized for showcasing the essence of understated luxury through his work at leading global fashion houses, including the Calvin Klein Collection.

This fall’s collaborative collection is characterized by structural tailoring inspired by Italian architecture and an emphasis on minimalist aesthetics. The pieces were designed to highlight the inherent textures of materials such as wool, cotton, silk, and mohair. They can be worn individually or harmoniously combined to create sophisticated looks.

Key product categories include △oversized jackets △sleeveless dresses △classic shirts △tapered pants. By eliminating unnecessary details and focusing on refined designs and clean silhouettes, the collection captures an urban vibe.

Kooho is set to unveil its winter collaboration collection this November. Kooho’s collaboration collection with Francesco Pucci will be available at major Kooho stores nationwide and on SSF Shop, the online shopping platform of SAMSUNG C&T CORPORATION.

Yang Hye-jeong, Team Leader of Kooho at SAMSUNG C&T CORPORATION Fashion Division, stated, “Through this collaboration with Francesco Pucci, Kooho is offering products with a fresh sensibility distinct from our existing collections.” She added, “We plan to continue launching various collaborative projects that showcase the brand’s identity and heritage to deliver fresh value to our customers.”

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