[Edaily Reporter Kim Hyung-il ] TBH GLOBAL(084870), a company specializing in K-fashion, announced on the 19th that it has finalized the fashion and lifestyle brand identity of global city media outlet Time Out as “Designed for City Traveler” and will begin full-scale brand operations.

“Designed for City Traveler” goes beyond Time Out’s traditional approach to introducing cities and signifies the creation of products essential for the daily life of those who travel to and experience cities. The brand slogan is “Bringing Travel into Everyday City Life.” Based on this, TBH GLOBAL plans to develop the brand into a global lifestyle brand that encompasses not only travel but also everyday life in the city.

Time Out is a media brand that began in London, England, in 1968 and has been providing information on culture, travel, and lifestyle in major cities around the world. It currently provides content in 14 languages across 334 cities in 59 countries, reaching an audience of 240 million people per month. “Time Out Market,” which operates in 12 cities, attracts approximately 20 million visitors annually.

TBH GLOBAL plans to leverage Time Out’s accumulated expertise in city curation and brand recognition to expand into fashion and lifestyle products. The primary target audience is “City Travelers” aged 25 to 44 who travel to and move between cities to experience diverse cultures. The company aims to embody Time Out’s unique lifestyle by incorporating not only travel experiences but also everyday urban life into its product planning.

TBH GLOBAL plans to expand brand touchpoints so that consumers who access city information through Time Out Media and experience local culture and cuisine at Time Out Market can carry those experiences into their daily lives through fashion and lifestyle products.

A TBH GLOBAL representative stated, “Time Out is a brand that has long suggested which cities people should visit and what they should experience there,” adding, “We will expand Time Out’s perspective on cities into the fashion and lifestyle sectors to grow it into a global brand.”