[Edaily Reporter Lee So-Hyun ] Naver (NAVER(035420)) has partnered with Hyundai Card to launch the “Naver Hyundai Card Edition 3 (Edition3),” which offers enhanced shopping rewards. Naver Plus Membership users can earn up to 15% in rewards by combining card points with membership benefits.

Naver announced on the 26th that it is launching the “Naver Hyundai Card Edition 3,” designed for users of the Naver Plus Store.

The Naver Hyundai Card is a private label credit card (PLCC) designed for frequent users of the Naver Plus Store. This Edition 3 features enhanced shopping rewards compared to previous versions, along with lower annual fees and reduced spending requirements.

When paying with the Naver Hyundai Card Edition 3 at the Naver Plus Store, 5% of the purchase amount is automatically accrued as Naver Pay (Npay) points. Basic accrual is capped at 15,000 points per month. By taking advantage of the “Double Points Promotion,” which runs through July of next year, users can earn up to 10%—double the basic accrual rate—with a monthly cap of 30,000 points.

ENPLUS membership users can enjoy both the card benefits and additional membership shopping benefits. The ENPLUS Membership offers 5% points on cumulative monthly purchases up to 200,000 won and 2% up to 3 million won. Accordingly, when using the Naver Hyundai Card Edition 3 at the ENPLUS Store, users can earn up to 15% of the payment amount in points—combining the card’s maximum 10% benefit with the membership’s maximum 5% benefit. The maximum monthly points limit is 96,000 points.

Since its initial launch in 2021, the Naver Hyundai Card has surpassed 1.2 million cumulative issuances. Naver explained that the combination of membership and card benefits is increasing users’ shopping activity. In fact, the average monthly purchase amount for users who use both the Naver Plus Membership and the Naver Hyundai Card is 1.4 times higher than that of users who use only the membership.

The card comes in three different designs. Applications will be accepted starting at 2:00 p.m. today. Details regarding issuance requirements and reward benefits can be found on the Naver and Hyundai Card apps and websites.

Jeong Han-na, Head of Naver Membership, stated, “Naver is focused on its membership users and is continuously refining its reward structure and partnership network so that the more frequently users visit and use Naver Shopping, the greater the tangible benefits they experience.” She added, “Going forward, we will expand our collaboration with various partners to broaden the value of Naver Plus Membership beyond shopping to include content and offline benefits.”

Naver Plus Membership offers up to 5% Naver Pay points on shopping and reservation payments for a subscription fee of 4,900 won per month, or 3,900 won per month based on an annual plan. It also offers a monthly content choice, allowing members to select one of the following: Netflix, Spotify, Microsoft (MS) PC Game Pass, or Naver Webtoon/Series cookies. Recently, the service has expanded its scope to include offline partnership benefits—such as gas, movie tickets, and convenience stores—through the Membership Pass.