[Edaily Reporter Kim Hyung-il ] ASTERASYS Co., Ltd., a company specializing in aesthetic medical devices, announced on the 1st that it has selected actress Jang Da-ah as the new brand model for its high-intensity focused ultrasound (HIFU) medical device, “Liftera 2,” and will step up its marketing efforts.

ASTERASYS Co., Ltd. selected Jang Da-ah as the brand model after determining that her unique, sophisticated, and natural image aligns well with the brand message that Liftera 2 aims to convey. Through Jang Da-ah, ASTERASYS Co., Ltd. plans to expand its reach beyond existing consumers to younger demographics and convey Liftera 2’s brand image in a more approachable and stylish manner.

Jang Da-ah will participate in various marketing activities, including Lifttera 2 promotional videos, photo shoots, and digital content. ASTERASYS Co., Ltd. intends not only to highlight the product’s technical features but also to leverage Jang Da-ah’s image to boost brand awareness and expand communication with consumers.

Lifttera 2 is a medical device that delivers focused ultrasound to specific depths beneath the skin. It supports various applicator types to accommodate treatment on different body areas and incorporates the pen-type applicator characteristic of the existing Lifttera series. It is designed to allow treatments that account for the contours of the face.

ASTERASYS Co., Ltd. has a portfolio of aesthetic medical devices that includes Liftera 2, the monopolar radiofrequency (RF) device “CoolPhase,” and the next-generation HIFU lifting device “CoolSonic.” The company is expanding its business in both domestic and international markets based on the technological capabilities of these products.

In particular, the company is accelerating its global business by securing more regulatory approvals in overseas markets. It is pursuing entry into overseas markets—particularly in the Americas, with a focus on South America—to expand global sales of its aesthetic medical device lineup.

ASTERASYS Co., Ltd. representative stated, “Actress Jang Da-ah’s fresh and sophisticated image, along with her future potential, aligns well with the brand direction that Liftéra 2 aims to pursue,” adding, “We will use this model selection as an opportunity to further expand our communication with consumers.”