[Edaily Reporter kim mi-kyung ] Nongshim is celebrating the 40th anniversary of Shin Ramyun’s launch in Manhattan, New York, and showcasing the global competitiveness of “K-ramen.” The company plans to introduce the history of challenges and innovation behind Shin Ramyun’s growth while expanding the connection between K-food and U.S. consumers through collaborations with local foodservice brands.

Nongshim(004370)The company announced that it will participate in the K-Startup Festival “KOOM (Dream) Week 2026,” taking place in Manhattan’s Flatiron District from the 14th to the 18th, and will operate a “Nongshim Pavilion” themed around Shin Ramyun. This marks the company’s second consecutive year of participation, following last year’s event.

At the Nongshim Pavilion, the company will showcase the history of challenges and innovation that led Shin Ramyun to become Korea’s representative instant noodle brand, sold in over 100 countries worldwide. To mark the 40th anniversary of Shin Ramyun’s launch, the company aims to highlight its brand heritage and convey the competitive edge it has built in the global market to local startup founders and investors.

Outside the event venue, the company is also conducting food marketing campaigns targeting local consumers. Nongshim will operate a food truck on 23rd Street in front of the venue in collaboration with the New York-based dining brand “Everydaily.” The truck will sell menu items featuring Nongshim products—such as Shin Ramyun Tonkatsu Burgers, Jjapagetti Tteokbokki, and Shin Ramyun Tumba Tteokbokki—to offer local consumers a unique K-food experience.

A Nongshim representative stated, “To mark the 40th anniversary of Shin Ramyun’s launch, we are able to showcase Shin Ramyun’s heritage to founders and investors in New York, where K-brands and K-culture converge,” adding, “We will continue to promote Nongshim’s spirit of challenge and innovation on the global stage through various touchpoints.”

Meanwhile, KOOM Week 2026 is an event hosted by UKF (United Korean Founders), New York’s largest nonprofit network of Korean entrepreneurs and investors. It was organized to introduce Korean startups, brands, and cultural content to local New York consumers and investors, and during this period, various programs—including pop-up exhibitions, Investor Day, and K-pop performances—will take place throughout Manhattan.

BuildBlock, an official partner of UKF, managed the event space and was responsible for the design and construction of the participating companies’ booths. Last year’s “KOOM 2025,” held in Brooklyn, attracted over 13,000 visitors.