[Edaily Reporter kim mi-kyung ] CJ CheilJedang Corp. is strengthening its push into the Health & Wellness (H&W) market with the launch of low-sugar chicken breast products. Amid growing interest in health management and dietary control, the company’s strategy is to broaden consumer choices by diversifying product formats and flavors.

CJ CheilJedang Corp(097950)The company announced on the 16th that its meat processing brand, “The Healthier,” will launch two varieties of “The Healthier Low-Sugar Chicken Breast Bites” to keep pace with healthy eating trends. Following the existing whole-cut format, the company is expanding its low-sugar chicken breast lineup by adding bite-sized products that are convenient to eat.

The new product comes in two varieties: “Charcoal-Grilled Chicken” and “Teriyaki.” Both are “high-protein” products, containing 19g and 20g of protein, respectively. By utilizing allulose to bring out a natural sweetness, the company has created “low-sugar” products that contain only 3g of sugar each. They are characterized by being baked in a direct-fire oven to add a charcoal-grilled aroma and achieve the moistness and tender texture unique to chicken breast.

As a refrigerated product, it can be conveniently cooked in the microwave without the need for defrosting. The products come in stand-up pouches that make it easy to take out and eat one at a time, allowing them to be used not only for meal planning but also as everyday snacks or quick meals. Sales will begin on the 22nd at E-MART Co., Ltd., with a gradual rollout planned for major online retailers such as CJ Corp. The Market.

CJ CheilJedang Corp. is expanding its line of low-sugar chicken breast products to meet the demand of consumers seeking a healthy diet. Following the launch of two varieties of sauce-coated low-sugar whole chicken breast fillets last December, the company has now added bite-sized products to the lineup. The existing whole fillet product line recorded cumulative sales of 3 million units in less than a year since its launch.

The brand’s overall performance is also on the rise. Online sales of “The Healthier Chicken Breast” increased by 60% year-over-year from January to September of this year. Cumulative online and offline sales during the same period reached 50 billion won. Since its initial launch in 2021, cumulative sales have exceeded 120 million units. The digital marketing campaign “Jeil Shipdan,” unveiled last May, also contributed to the sales growth.

A CJ CheilJedang Corp. spokesperson stated, “This new product combines taste, nutrition, and convenience, making it something consumers can enjoy without worry even while managing their diets,” adding, “We will continue to introduce products that reflect health and wellness trends as well as consumers’ diverse tastes and eating situations.”