[Edaily Reporter Kim Hyun-ah ] InCross ( Incross Co.,Ltd.(216050)), an integrated marketing company and subsidiary of SKNetworksCo.,Ltd, has been selected as an official marketing partner of the global short-form video platform TikTok.

Incross Co.,Ltd. announced on the 4th that it has been selected as an agency partner for “TikTok Marketing Partners,” TikTok’s official partner program.

TikTok Marketing Partners is an official partner program in which TikTok evaluates and selects companies with platform expertise and marketing capabilities. Agency partners support advertisers’ entire marketing activities, from content creation for TikTok ads to media management and performance measurement.

Leveraging its accumulated expertise in digital advertising media planning and campaign management, Incross Co.,Ltd. has been running TikTok campaigns for advertisers across various industries.

The company explained that it was recognized for its experience in establishing media strategies tailored to advertisers’ marketing goals and user demographics, as well as managing the entire process—from campaign execution to performance analysis and optimization.

With this partnership designation, Incross Co.,Ltd. plans to leverage TikTok’s advertising products and platform data to enhance advertisers’ campaign performance. The company will develop strategies tailored to advertising objectives—ranging from brand awareness to traffic generation and purchase conversions—and integrate content and media management that reflect the characteristics of TikTok users.

The company is also expanding its partnerships with global digital platforms. Incross Co.,Ltd. is strengthening its advertising management capabilities across various platforms—including TikTok, Google, and Meta—through collaboration with these major players.

The company will also leverage its proprietary artificial intelligence (AI) technology. Based on the AI content marketing platform “Stellize” and the AI agent “iNova,” InCross aims to increase efficiency in advertising content production and marketing operations while improving client performance.

Son Yoon-jung, CEO of Incross Co.,Ltd., stated, “Being selected as a TikTok Agency Partner is significant in that it officially recognizes Incross Co.,Ltd.’s digital advertising expertise and TikTok campaign management capabilities.” She added, “We will continue to strengthen our expertise across major platforms to provide services that translate advertisers’ marketing goals into tangible business results.”