[Edaily Reporter Yun Junghoon ] LG Uplus (LG Uplus(032640)) announced on the 7th that, in celebration of Chuseok, it is expanding the shopping, outing, and dining benefits of its membership program “U+2Plus” and hosting an invitation-only event at Hwadam Forest for long-term customers.

For September, LG Uplus has tailored its “U+2PLUS” program to focus on benefits with high customer demand during the holiday season, ranging from Chuseok grocery shopping to holiday outings and family dining. In particular, recognizing the increased financial burden of purchasing food and daily necessities ahead of Chuseok, the company has expanded food-focused shopping benefits at partners such as Kurly, Sajo Mall, and OTOKI Mall. A total of 53 partnership benefits have been prepared, and three new partners—UniStudy, PARU CO., LTD., and the Incheon Airport Gourmet Bridge Food Court—have been added.

First, LG Uplus has prepared shopping and grocery-buying benefits to help customers prepare for Chuseok. Key benefits include: △Kurly on the 8th (coupons worth up to 27,000 won) △OurHome Mall on the 15th (up to 20,000 won off) △Sajo Mall on the 16th (up to 15,000 won off and a 100-won deal coupon for brewed soy sauce for VVIP and long-term customers) △Greeting on the 16th (20,000 won off) △OTOKI Mall on the 18th (15,000 won off) △E-MART Co., Ltd. 24 on the 24th (up to 3,000 won off).

We’ve also prepared outing benefits for you to enjoy with your family during the Chuseok holiday. △August 8: Aqua Planet (up to 35% off admission tickets) △August 10: Yogiyo (up to 30,000 won off domestic and international accommodations) △August 14: Lotte Rent-a-Car G car (60% off rental fees) △On the 18th, CGV (free popcorn and drink set) △On the 18th, Ocean World (up to 50% off water park admission), among other benefits covering lodging, transportation, culture, and leisure.

In addition, LG Uplus is running a large-scale invitation program for long-term customers to celebrate the fall foliage season. LG Uplus will invite 5,000 customers to Hwadam Forest in Gwangju, Gyeonggi Province, on October 19. Customers with VVIP membership status who have been with LG Uplus for 10 years or more can enter the “Hwadam Forest Customer Invitation Event” through U+one from September 1 to 18. Winners will receive 1 to 4 admission tickets to Hwadam Forest per person.

The Hwadam Forest invitation event is a long-term customer program designed to provide customers with a differentiated experience that goes beyond discount-based benefits. Hwadam Forest is a premier autumn foliage destination, so popular that reservations typically sell out early every year during the foliage season. LG Uplus planned this event so that customers can enjoy the autumn scenery at a leisurely pace while having exclusive access to Hwadam Forest with their family and friends.

Jang Jun-young, Head of the Marketing Group at LG Uplus (Senior Vice President), stated, “Ahead of Chuseok, we have strengthened benefits related to food and daily necessities for customers feeling the burden of holiday shopping, and we have also expanded cultural and dining benefits that families can enjoy together during the holiday.” He added, “Moving forward, based on our ‘Simply. U+’ strategy, we will continue to expand benefits and experiences that customers can tangibly feel in their daily lives.”

Meanwhile, LG Uplus is redefining benefits and experiences from the customer’s perspective this year, centered around “Simple Lab.” Following events such as tickets to popular musicals, the Legoland Marathon, and the Waterful Party, the company is expanding its long-term customer program to include the Hwadam Forest invitation event, striving to provide differentiated customer experiences. The company plans to continue introducing various invitation-based programs to broaden its points of contact with customers.