Issues & Trends

From Bio Co., Ltd. Expands Distribution Networks in Hong Kong, Vietnam, and China… Begins Full-Scale Global Expansion

Kim Hyung-il
2026-09-07 08:53:50
[Edaily Reporter Kim Hyung-il ] From Bio Co., Ltd.(377220)announced on the 7th that it is expanding its distribution network in major Asian markets, including Hong Kong, Vietnam, and China, as it sets out to tap into the global healthcare market.

From Bio Co., Ltd.’s products on display at SASA, a leading H&B retail channel in Hong Kong. (Photo courtesy of From Bio Co., Ltd.)


Following its successful entry into both online and offline stores of SASA, Hong Kong’s leading health and beauty (H&B) retail channel, From Bio Co., Ltd. is now proceeding with collaborations with Vietnamese influencers, launching an official store on Shopee, and expanding into Chinese e-commerce platforms.

From Bio Co., Ltd. simultaneously launched its products in SASA’s online and offline stores in Hong Kong last February. The company introduced four SASA-exclusive packaging options targeting local consumers and plans to expand into SASA’s online and offline stores in Macau in the second half of this year.

In Vietnam, the company is strengthening its mobile and influencer marketing efforts. It has signed an exclusive partnership with “mailystyle,” an influencer with over 1.6 million followers on TikTok Vietnam, to drive local sales.

Last August, the company expanded its product lineup by officially launching “Norwegian Herring Oil 100” and From Bio Co., Ltd.’s flagship product, “Yuen Mastic,” in “mailystyle’s” official Shopee Vietnam store.

In the Chinese market, the company is expanding its distribution network with a focus on e-commerce platforms. From Bio Co., Ltd. explained that it began operating a Douyin Shop earlier this year and has continued to see rising sales, with March sales growing 565% compared to the previous month.

“Family 365 Biome,” a new product in the probiotics category, was launched simultaneously in South Korea, as well as on Tmall and Douyin in China. The company also plans to open a store on “Kuaishou,” a Chinese short-form video and live-streaming commerce platform, in the fourth quarter.

From Bio Co., Ltd., an official stated, “Our localized distribution and marketing strategies, tailored to the characteristics of key Asian markets such as Hong Kong, Vietnam, and China, are yielding tangible results,” adding, “Based on our superior technology and product quality, we will solidify our position in the Asian market and transform into a global healthcare company through the continuous expansion of our distribution network.”

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