[Edaily Reporter Han Kwangbeom ] SamsungElectronics(005930)is launching a global outdoor advertising campaign in major cities around the world to promote its new foldable smartphone, the “Galaxy Z Fold8” series.

SamsungElectronics announced on the 8th that it is sequentially rolling out its “Welcome to Foldables” digital outdoor advertising campaign at six major landmarks worldwide, starting with KT Square in Gwanghwamun, Seoul, on the 2nd, followed by COEX K-POP LIVE, Shibuya Station in Tokyo, Japan, and Piccadilly Circus and Outenet in London, UK.

The atmosphere of this global campaign is vividly conveyed through large digital billboards installed at these major landmarks. On the large curved digital billboard at COEX K-POP LIVE in Samseong-dong, Seoul, the phrase “Welcome to Foldables” is displayed alongside a three-dimensional rendering of people holding the new foldable devices.

Twin giant digital billboards installed on the exterior wall of the KT Square building in Gwanghwamun also simultaneously broadcast large-scale promotional videos under a blue sky, capturing the attention of passersby. At the Shibuya Station intersection in Tokyo, Japan—an area with heavy foot traffic—product images vividly projected onto a rooftop digital billboard against the backdrop of the city’s dazzling nightscape and crowds under umbrellas illuminate the urban nightscape.

Based on the foldable technology and pride accumulated over eight generations, the advertising videos convey three key messages: △Ultra Thin, △The world’s lightest fold, and △Built to outlast. First introduced in 2019, the Fold series has led the global market by continuously enhancing optimized software, AI, and connectivity within the Galaxy ecosystem.

The new Galaxy Z Fold8 series set a new record for pre-sales of any Galaxy smartphone in South Korea and is currently available in 106 markets worldwide.