[Edaily Reporter kim mi-kyung ] SamyangFoods is launching an outdoor festival that combines running, camping, and wellness, spearheaded by its Buldak brand. The aim is to broaden its connection with consumers by expanding the product-centric consumer experience into outdoor activities and hands-on content.

SamyangFoods(003230)The company announced on the 23rd that it will host the “BULDAK BURNING FESTA With PEPPO” on the 24th and 25th of this month at Samyang Round Hill in Pyeongchang, Gangwon Province.

This event is designed to let participants enjoy trail runs, camping, and wellness programs against the backdrop of Daegwallyeong’s natural scenery. Based on the “RUN·BURN·RETREAT” concept, the schedule features running across meadows and ridgelines during the day, enjoying programs infused with Buldak’s energy at night, and experiencing healing the following morning.

The core program, “Burning Trail Run,” will be offered in three distances: 23 km, 13 km, and 5 km. The 23-km course is an intermediate-to-advanced route that follows the Baekdudaegan mountain ridge from Gonsinbong Peak to the East Sea Observation Deck. The cumulative elevation gain reaches 860 meters. The 13-kilometer course connects the grasslands and ridges of Samyang Round Hill, while the 5-kilometer course is designed so that families and trail running beginners can participate.

After the run, camping, food, and hands-on activities will follow. The event venue will feature a Buldak Station and food trucks, as well as a sauna, a boxing zone, and a TREASURE hunt program. After sunset, a “Burning Ceremony” themed around the Buldak character “PEPPO” will take place. The event focuses on expanding the brand experience through PEPPO. The plan is to incorporate PEPPO—known for its unpredictable and free-spirited energy—into on-site programs to offer a unique and fun experience.

On the morning of the second day, the “Burning Wellness” program will be held, featuring forest walks, yoga, and singing bowls. By adding content designed to recharge both body and mind—in addition to running and food—the event offers a diverse and enriching experience.

A SamyangFoods representative stated, “The Buldak Burning Festa is an event designed to help participants blow off the stress of daily life and feel a new sense of vitality and liberation through the intense energy unique to Buldak,” adding, “We hope this will be a time for everyone to run and enjoy themselves to their heart’s content amidst the beautiful nature of Daegwallyeong, recharging both body and mind.”