[Edaily Starin YUN GI BACK Reporter] SOYEON of the group iDOL has once again struck a chord with the public. This time, she has turned the most realistic desire of office workers—“quitting one’s job”—into a song, simultaneously making waves on music charts, YouTube, and social media. Going beyond a simple solo comeback, SOYEON’s unique knack for quickly capturing the spirit of the times and turning it into a hit song is shining through once again.

According to her agency, Cube Entertainment, the title track “I’m Quitting” (Narr. Ki-an 84) from her first solo studio album, released on the 7th, has been steadily climbing the Melon Top 100, reaching the top 50 as of the 11th. It is also maintaining a high position on the Hot 100 chart, and the album’s tracks “Bankroll” and “STAR” have re-entered the charts as well.
Particularly noteworthy is the reaction by time of day. “I’m Quitting” is showing a steep rise on music charts during the morning commute, resonating with office workers’ real-life experiences. The title and lyrics themselves align with the mood of the commute, leading to the song’s emergence as an “anthem for office workers.”
It also has a strong presence in short-form content. The song ranked No. 1 on the daily YouTube Shorts Popular Songs chart in Korea and No. 2 on the Trending Music chart. The music video also topped the daily YouTube Popular Music Videos chart in Korea and made it into the top 10 of “Most Viewed Videos in the Last 24 Hours.”
On social media, the song is spreading like a meme as it’s used in challenges and in real-life resignation videos posted by ordinary people. Its ranking at No. 5 on Instagram Reels’ “Trending Audio” list is part of this same trend. In essence, the song created by Soyeon has expanded beyond being merely something to listen to, becoming content onto which users can layer their own stories.
These achievements demonstrate once again that So-yeon’s strengths extend beyond music production alone. The song’s concept, title, narration, and message—which lends itself well to short-form content—all interlock organically to create a buzz.
With “I’m Quitting,” a song that precisely taps into real-life relatability, now spreading far and wide, solo artist So-yeon’s planning skills and mass appeal are once again being put to the test.