[Edaily Reporter KIM JI-WAN ] Unicontrophy Entertainment, a subsidiary of DREAMINSIGHT Co.,Ltd.(362990) —an AI-based comprehensive advertising and marketing company—is accelerating the expansion of its content intellectual property (IP) business by releasing a series of self-produced video content.

Unicorn Trophy Entertainment announced on the 15th that it will release the café exploration series “Wondu Three Four Season 2” and the intergenerational talk show “Old and Scratch” this month. The company plans to strengthen its proprietary IP business model, which aims to increase viewership while driving revenue through advertising and merchandise sales.

“Wondu Three Four” is a video program that combines content introducing local cafes with the influence of creators. In Season 1, which debuted last year, YouTuber “Ilju Eoter” served as the host. The series produced six full-length episodes and 45 short-form videos, recording approximately 320,000 cumulative views on YouTube. Cumulative views for related videos posted on Instagram also exceeded 1 million.

Having confirmed the content’s popularity and business potential through Season 1, the company plans to further strengthen its integration with e-commerce in Season 2.

While introducing local cafes and related brands in the content, the series will incorporate product placements (PPL) within the videos and link them to the company’s own e-commerce platform, “Unicorn Market.” The key objective is to convert viewers’ interest into actual product purchases. “Wondeu Three Four” Season 2 will premiere on the 18th via the YouTube channel “Studio Unicorn Trophy.”

Mukbang creator “Park Ttugi” will serve as the host for the new season. Park Ttugi has approximately 400,000 YouTube subscribers and 200,000 Instagram followers. She has built a strong following among female viewers in their 20s and 30s, primarily through mukbang and salt bread-related content. She is currently expanding her activities into the food and beverage (F&B) sector, including operating a bakery specializing in salt bread in Seongsu-dong, Seoul.

Unicorn Trophy Entertainment will also debut a new talk show titled “Nuk-gwa-kkik.”

“Nul-gwa-gip” is a generational empathy-focused show that explores the differences in common sense and values between the older generation and the MZ generation. Comedian Park Young-jin will host the show, with MZ-generation creators appearing as guests. The program plans to explore the generational differences in perspectives on the same issues through a combination of discussion and variety show formats. The pilot episode will be released on the 23rd on “Studio Unicontrophy.”

Unicorn Trophy Entertainment’s strategy is to use these two programs to secure an audience centered on the 20s and 30s demographic and to convert the interest generated by the content into sales of consumer goods such as beauty and food products. The company aims to diversify the revenue model for its proprietary IP by extending beyond simply securing views for the content itself to include advertising and e-commerce.

DREAMINSIGHT Co.,Ltd. stated, “These IPs were conceived to convert the buzz and traffic generated by our original content—‘Wondus Three-Four’ Season 2 and ‘Nukgwa Gkeun’—into advertising and e-commerce results,” adding, “We will continue to develop original content to enhance Unicorn Trophy Entertainment’s IP competitiveness and expand our business model that integrates content and e-commerce.”

Meanwhile, DREAMINSIGHT Co.,Ltd. has been repurchasing 1 billion won worth of its own shares since June 26 to stabilize its stock price and enhance shareholder value. The planned repurchase volume is 1,052,631 common shares, which are scheduled to be acquired through on-market purchases by the 23rd.