[Edaily Starin Reporter KIM HYUNSIK ] CJ ENM’s K-pop content platform Mnet Plus announced on the 18th that it has partnered with HYBE to launch the brand store “STAN:A.”

Mnet Plus is a platform available in over 250 regions worldwide. It offers original content such as “Hide and Seek 2” and “Wanna One Go,” as well as content based on global K-pop intellectual property (IP), including “KCON” and the “MAMA Awards.” In addition to content viewing, the platform features voting, live streaming, and community functions.
This marks the first time Mnet Plus has introduced a “Brand Zone,” a dedicated space where users can access programs from a specific content brand all in one place. With the launch of this Brand Zone, video podcast content previously released on HYBE’s existing digital channels through its dedicated internal organization, HYBE Media Studio, is now available on Mnet Plus.
Starting today, content such as ENHYPEN’s “Blood Diary,” “STAN” featuring SEVENTEEN, EVAN, and N.TEAM, and LE SSERAFIM’s Heo Yoon-jin’s “HMM” will be released sequentially. Among these, “Blood Diary” is also scheduled to air on CJ ENM’s music channel, Mnet, later this year.
Mnet Plus stated, “We will continue to provide unique fan experiences by expanding the scope of our collaboration with HYBE Media Studio.” HYBE Media Studio added, “We will expand our reach across various channels to connect with a broader audience beyond the K-pop fandom and increase the popularity of our content.”