[E-Daily Reporter Kim Ji-woo ] DongwonIndustries(006040)is hosting a domestic large bluefin tuna filleting demonstration at this department store. The event is part of a joint effort with the City of Busan and the Large-Scale Purse Seine Fishermen’s Cooperative to promote the consumption of domestically produced seafood.

DongwonIndustries announced on the 22nd that it will host the “Taste of the Busan Sea: K-Seafood Win-Win Pop-Up” for six days, from the 26th of this month through the 1st of next month, on the B1 level of the HYUNDAIDEPARTMENTSTORECO.,LTD Pangyo Branch.

This event was organized to support sales channels for domestic fishermen amid a decline in consumer demand for seafood due to rising food prices. It introduces domestically produced seafood to consumers by combining DongwonIndustries’ processing and distribution capabilities with support from the City of Busan and the Large-Scale Purse Seine Fishermen’s Cooperative.

The highlight of the event is a massive domestic bluefin tuna filleting demonstration. Domestic bluefin tuna weighing over 100 kg, caught off the coast of Busan, will be filleted on-site daily and sold in limited quantities. DongwonIndustries plans to showcase these products to consumers by leveraging its expertise in the rapid processing and distribution of bluefin tuna caught by coastal and near-shore fishermen.

Menus featuring mackerel—Busan’s “city fish”—will also be available. To appeal to younger consumers, domestically sourced mackerel will be featured in dishes such as rolled sushi and pot-cooked rice. The Large-Scale Purse Seine Fishermen’s Cooperative will provide raw mackerel and items to promote sales.

A DongwonFisheries official stated, “This event was organized to foster mutual growth with fishermen facing difficulties due to rising living costs and to promote the value of high-quality domestic seafood to consumers,” adding, “We will continue to strive to expand the consumer base for domestic seafood and achieve shared growth with fishermen.”