[Edaily Reporter kim mi-kyung ] Yoajeong has jumped on the “Hwang Cheese” bandwagon, which is sweeping the domestic dessert market. Premium dessert brand Yoajeong has teamed up with ORION(271560)’s long-standing bestseller “Mitsu” to introduce a new menu featuring Hwang Cheese. By incorporating ORION’s new “Mitsu Hwang Cheese” flavor—the first new flavor launched in 31 years—into Yoajeong’s signature desserts, the brand has created a unique “sweet and salty” combination.

Yoajeong announced on the 28th that it will launch three new products in collaboration with ORION: △Yellow Cheese Mitsu Yoajeong, △Yellow Cheese Mitsu Shaved Ice, and △Yellow Cheese Mitsu Greek Yogurt. The company explained that it has achieved the perfect “sweet-and-salty” combination by incorporating Hwangcheese—which has taken social media by storm with its rich, nutty flavor and vibrant yellow color—into Yoajeong’s signature yogurt ice cream, shaved ice, and Greek yogurt.

Mitsu Yellow Cheese is the first new flavor ORION has introduced in 31 years since the launch of Mitsu. Since its release, it has been in short supply and has become a hot topic in online communities and on social media.

The three new menu items will be available exclusively through Baemin for one week, starting today and running through the 4th of next month. During this pre-launch period, promotions—including discounts on the new menu items—will be offered to customers using the Baemin app. Starting on the 5th of next month, the products will be officially available at Yoajung stores nationwide and across all sales channels.

A Yoajeong representative stated, “Following the Dubai Series and Yogurt Glutinous Rice Cakes—which have recently been beloved by many customers in the dessert market—we’ve reinterpreted the trendy yellow cheese flavor with Yoajeong’s unique charm,” adding, “We hope customers will enjoy the new lineup with special benefits through the exclusive pre-launch promotion on Baemin.”