[Edaily Reporter YU JIN-HEE ] Adtech specialist Wise birds Inc.(273060)is teaming up with global social media platform X (formerly Twitter) to fully launch its push into the digital healthcare marketing market. Wise Birds Inc. announced on the 20th that it co-hosted the “X-Day for Healthcare” seminar with X Korea on the 16th for healthcare industry professionals.

This event was organized to explore new digital marketing opportunities by leveraging the X platform—which offers real-time capabilities and high reach—amid the rapidly changing healthcare market environment, and to share highly effective advertising strategies.

During the seminar, key advertising products and execution processes were introduced based on the latest user trends and audience analytics from the X platform. In particular, branding strategies and precise performance advertising operation plans tailored to the healthcare industry—where regulations and trust are critical—were discussed in depth.

Furthermore, the event presented methodologies for incorporating real-time interests and keyword conversation trends on X into brand communication, and drew significant interest from attendees by sharing actual successful campaign case studies and quantitative performance metrics.

During the event, Wise Birds Inc. also unveiled its new “interactive advertising solution,” developed in-house through a technical collaboration with X. This solution is designed to encourage direct user interaction and two-way communication between users and brands. The pre-launch promotion held at the event drew applications from numerous pharmaceutical, biotech, and healthcare advertisers, demonstrating strong anticipation for the solution.

Wise birds Inc. plans to officially launch the solution within the fourth quarter following further refinement and aims to expand its market dominance both domestically and internationally by leveraging its differentiated advertising formats.

Choi Ho-jun, CEO of Wise birds Inc., emphasized, “This joint seminar with X Korea was meaningful in that it demonstrated the platform’s new marketing potential in the rapidly evolving healthcare market and provided an opportunity to discuss practical growth strategies with companies.” He added, “We will continue to strengthen our partnerships with global platforms and focus on maximizing our clients’ business performance based on our advanced advertising solutions.”