[E-Daily Reporter KYUNG GYEYOUNG ] XEXYMIX is teaming up with Thailand’s largest conglomerate, CP Group, to accelerate its expansion into the Thai market.

Brand X Co., Ltd.(337930)The company announced on the 23rd that it has signed a distribution partnership with CP AXTRA, a retail subsidiary of CP Group. Through this collaboration, XEXYMIX has secured access to a large-scale local distribution network.

CP AXTRA, which oversees CP Group’s wholesale and retail operations, operates Thailand’s largest wholesale brand, “Makro,” and the hypermarket chain “Lotus.” With consolidated revenue of 489.2 billion baht (20 trillion won) last year, it is Thailand’s largest retail company. It operates not only in Thailand but also in about 10 other Asian countries, boasting an extensive online and offline distribution network.

Through this agreement, XEXYMIX will introduce its apparel and accessories to the Thai market via Makro and Lotus, the online distribution channels operated by CP AXTRA. For offline sales, the company plans to begin sales at 67 Makro stores across Thailand and, depending on market response, expand its sales channels to Lotus stores as well.

The products XEXYMIX will launch in Thailand include its flagship women’s activewear line, such as the Heba Crop Top, the Gela Intention Square Bra Top, the V-UP 3D Plus Leggings, and the Gela Intention Biker Shorts.

XEXYMIX’s strategy is to position Thailand as a strategic hub for penetrating the Southeast Asian market, expanding local distribution channels while simultaneously raising brand awareness. In particular, building on its partnership with CP AXTRA—which possesses strong offline distribution capabilities—the company plans to not only broaden its brand presence within the Thai market but also expand its business into other major Southeast Asian countries in the future.

A XEXYMIX representative stated, “Thailand is one of the key strategic countries for our expansion into the Southeast Asian market,” adding, “Through collaboration with the distribution network of the CP Group, Thailand’s largest conglomerate, we will rapidly expand our reach to local consumers and further strengthen our global brand competitiveness in the Southeast Asian market with Thailand as our base.”